With an Instagram collab post, two Instagram users can share the same post in their Feed or Reels.
This feature was launched as a test feature in select markets in June 2021. It was then launched to the general public in October 2021.
Collab posts are a strong tool that everybody in social marketing should learn about. They’re designed to reflect the ways creators and users work together with content.
This article will walk you through the what, why, and the way of Collab posts. We’ll also give you examples of how to use Instagram Collabs in your social media strategy.
