If you’ve been on Instagram before 2019, you’ll recall a time when the app didn’t ask for your birthday during sign-up. However, if you’ve logged in recently, you’ve likely noticed persistent reminders to add this info. You can delay it by selecting “Not Now,” but only temporarily. Eventually, Instagram insists on this detail to continue using the platform. So, what’s the deal? Why is Instagram now keen on knowing your birthday?
These questions flooded the Internet when the new pop-ups appeared, and we’re here to provide detailed answers.