Releasing an album is an important and special moment. However, promoting a release can be a bit more complicated—especially because promotion campaigns are completely different from the practice of creating music. Luckily, streaming services provide some useful tools to get your audience excited about your new release. Right now, one of the best strategies to promote an upcoming release is with a pre-save campaign. If you haven’t heard of this type of promotion tactic, we’ll unpack everything you need to know about running a Spotify pre-save campaign.