Spotify launched in 2008, stepping into a crowded field of music services. Today, it stands out as the top choice for audio streaming, with Spotify Ads becoming a major player in digital audio advertising. This platform offers brands and marketers a direct connection to millions of listeners who use the free version with ads.
Spotify’s growth has been nothing short of remarkable. Users spend an average of 148 minutes each day on the app, mostly enjoying its free, ad-supported service. This high level of engagement highlights just how influential Spotify has become.
But before you jump into creating your first Spotify ad, it’s important to understand how Spotify advertising works and whether it’s a good investment for you. Planning is crucial for success, so let’s break down what you need to know to create ads that really make an impact.
