Most people believe that podcasts, as an audio medium, do not require SEO optimization; however, new Google updates have made podcast SEO an important strategy for digital marketers.
We’ve all heard that Search Engine Optimization, or SEO for short, is an important component of well-rounded digital marketing strategies.
SEO is what allows searchers to find your pages and content on search engines and brings new visitors to your website.
However, there is one aspect of digital marketing that many people believe does not require SEO optimization: podcasts.
