10 Awesome Twitter Examples with Critiques and Best Practices (Part 1)

Are you searching for a solution to step up your small business’ advertising with Twitter?

Do you wish to increase retweets and enhance engagement throughout the board?

On this article, I’m going to critique 10 of the highest manufacturers on Twitter, providing you with concrete examples of* how you can maximize Twitter in your social media technique.*

#1. Use Humorbig-laugh-bird

Individuals use Twitter to be entertained. There are extra Tweets about celebrities, musicians, and sports activities than there are about household, faculty or work (this isn’t Fb, folks!) In reality, a 2012 examine confirmed that 40 percent of daytime tweets had been about tv exhibits. Entertain your Followers and so they’ll come again for extra.

How Doritos Does it:

#throwbackthursday: Coolest fan we’ve ever seen. pic.twitter.com/Ll82Zi7Xug

— Doritos (@Doritos)

August 22, 2013

What I like :

  • Utilizing humor : Doritos makes use of a pun to elicit a little bit chuckle from their followers. Individuals use the web to be entertained – don’t overlook to throw in a component of enjoyable into your tweets.
  • Utilizing a picture : Individuals have interaction twice as much with a picture than they do with textual content. Bear in mind to check your pictures earlier than you utilize them.
  • Partaking with a model persona : An attractive, distinctive tone permits Doritos to emotionally join with their viewers
  • Maintaining it quick and candy : Tweets below one hundred characters have a 21% interplay improve. With an awesome picture like this, let the image do the speaking. Quick tweets are particularly necessary provided that 80% of twitter users are accessing the site via mobile.

How you are able to do it:

  • Puns, humor, and quotes are nice content material on Twitter. Discover some associated to your corporation and tweet them.
  • ‘Caption This’ Tweets are sometimes very profitable. Why not put up an amazing image of a child or pet with one thing associated to your enterprise and ask your followers to caption it?
  • Keep in mind your advertising and marketing character. Do you utilize geo-focused language or sector-primarily based jargon?

Top Tip #1: Observe your pursuits. Following is a unbelievable technique to uncover compelling content material and encourage concepts on your personal Tweets. Comply with accounts which might be attention-grabbing to you or your corporation. Additionally, bear in mind to observe your rivals to see what’s working for them.

#2. Make it Shareable

A lot of tweeting for enterprise is about re-tweeting. Encourage your followers to share your content material by making it share-ready. I’m speaking fascinating information, statistics, high suggestions, insider info, exclusives… All that data that social media customers wish to take and say ‘Hey everyone, look what I simply discovered!’

How LG does it:

SHARE this with anybody you already know who can use this tip! pic.twitter.com/AIY2pgV95w

— LG Electronics (@LGUS)

August 8, 2013

What I Like:

  • Figuring out the explanation: Humorous and useful, this image tweet has all of it. Whenever you write a Tweet, think about how your followers will use it. How will it assist them? Entertain them? Educate them? Each Tweet ought to have a message and a objective.
  • Conserving it product-associated: It’s tempting to tweet witty pictures, quotes or jokes that haven’t any relation to your product or enterprise. Doritos and LG have accomplished an important job of preserving their tweets near the chest whereas preserving them entertaining.

How you are able to do it:

  • Are there commonsense info associated to what you are promoting? Mix them with an important picture for some fast and straightforward retweets and favorites.
  • Encourage your followers with a re-tweetable quote or statistic. Attempt to maintain them enterprise-associated, but it surely’s okay in the event that they’re not.

Top Tip #2: Leo Widrich over at JeffBullas.com has compiled an amazing listing of the 8 best Twitter Apps for companies. Test it out!

Read more: How to Find Local Customers With Twitter

#3. Ride the Trends

20120720-5000-twitter-320x240Trends on Twitter are fascinating animals. And whereas it could be considerably tough to tie your plumbing firm into Miley Cyrus’ latest MTV scandal, there are various traits you’ll be able to name upon to spice up your engagement.

How Coca-Cola does it:

Time for a Royal Celebration! #Royalbaby pic.twitter.com/lITsX3lHfQ

— Coca-Cola (@CocaCola)

July 22, 2013

What I like:

  • Tying in present occasions: Preserving tweets well timed and within the second is a good way to maximise your attain. Twitter, maybe greater than some other social media platform, occurs in, and is affected by, actual time.
  • Trending hashtags: Benefiting from a massively-trending hashtag like #Royalbaby is without doubt one of the finest methods to strap your self to a runaway retweet practice.

How you are able to do it:

Take note of the remainder of Twitter. Is there a big occasion, just like the World Collection, Superbowl or a vacation, which you can tie to your enterprise? Discover out what’s trending and work with it:

  • ‘Congratulations to Rob Jones in accounting for successful our #NFL soccer pool!’; with an image of a victorious Rob.
  • ‘#TGIF, we’ve been working like a canine!’; with a photograph of a sleeping pet.
  • Did you see Peyton Manning’s twisted ankle? Ought to’ve been sporting our #AcmeOrthotics; with a hyperlink to the product.

#4. Go Exclusive

Prime ideas and information could also be nice for the informal Tweet, however to maximise your engagement I like to recommend a full on ‘behind-the-scenes, sneak-peek, unique look’. Social media customers love being a part of a choose crowd, and exclusivity offers them that. It additionally drives referral visitors to a landing page of your selecting!

How Hootsuite does it:

The way in which to a sports activities fan’s coronary heart? Behind-the-scenes content material from their favorite groups:http://t.co/EP1YJ6lKft

— HootSuite (@hootsuite)

August 28, 2013

What I like:

  • Behind-the-scenes : Unique content material, like behind-the-scenes peeks, are an effective way to interact your followers. Social media customers love being a part of an unique crowd, and a behind-the-scenes look offers them that feeling.
  • Highlighting what’s essential: By bolding ‘behind-the-scenes’, Hootsuite attracts consideration to the primary draw of their Tweet. To daring your individual tweets, use the Unicode Text Converter. Simply don’t go overboard with the loopy fonts…

How you are able to do it:

  • Provide unique behind-the-scene peeks into your corporation’ occasions, conferences, board conferences, and so on.
  • Hype your occasions or upcoming product launches with an unique have a look at ‘the making of’.
  • How a few video of your boss brainstorming, builders coding, the advertising and marketing crew typing and the gross sales group on the cellphone?

And why even inform your followers precisely what’s coming? Simply embrace the textual content: Questioning what’s been preserving us so busy these previous couple months? Discover out on October twelfth!

Top Tip # 3: A Success Story:

I Love Canine Inc., a small enterprise that manufactures all-pure canine dietary supplements, used Promoted Tweets that included a mixture of canine care recommendation, breaking information, person-generated content material, and gross sales promotions:

  • Roughly 25% of Tweets emphasised the advantages of the corporate’s all-natural dietary supplements and immediately drove gross sales.
  • They elevated their Twitter referrals to their firm web site by 203%
  • They elevated referrals to their on-line retailer by 1068%
  • That they had an general fifty two% improve in Twitter followers.

Dwell tweeting is a straightforward and easy method to improve your engagement on Twitter. Whether or not it’s a vogue present, a 5-course dinner at your restaurant or a Q&A with a sector professional, reside tweeting constantly boosts retweets, @mentions, and new followers regardless of your style.

#5. Question & Answer

Working a Q&A is certainly one of my favourite methods to encourage participation amongst your Followers. And Twitter is a good platform for it. Whereas getting an enormous identify is implausible, you possibly can all the time promote your Q&A with insider data or an enormous reveal.

How The Guardian Newspaper does it:

Begin asking your questions now for tomorrow’s LIVE Q&A on careers you are able to do with out going to college: http://t.co/rJd5UxKI4n #CareersQAConfused-Twitter-Bird

— Guardian Careers (@GuardianCareers)

August 27, 2013

What I like:

  • Hyping the Q&A: Hyping a Q&A occasion not solely will get folks excited earlier than the actual fact, it additionally ensures you’ve sufficient questions in your professional or movie star to reply stay.
  • Enjoying to their strengths: The Guardian is an educational and world newspaper. Their Q&A on careers appeals to their viewers way more, as an illustration, than a Q&A with a wrestler would.
  • A Q&A primarily based hashtag: The Q&A-particular hashtag supplies context to your followers and ensures they’re a part of the bigger dialog.

What I’d change or take a look at:

I’d wish to see The Guardian usher in a star for his or her Q&A. An enormous identify, corresponding to a profitable businessperson who didn’t attend college, would drive engagement amongst younger individuals.

How you are able to do it:

  • Herald an professional on your enterprise: ask them about greatest practices, adjustments they’ve seen within the enterprise, the place they assume it’s going sooner or later, and so forth.
  • Usher in your your organization’s CEO or HR Head: ask them about about their hiring course of, what sort of applicant do they like? Interview ideas? How did they get the place they’re?
  • Discuss to the heads of your online business’ departments and launch a weekly Q&A on their insights into PR, Advertising, Gross sales, Admin, IT, and many others.

Keep in mind to hype your Q&A a pair weeks upfront, rising the variety of posts as you get nearer to the large day: ‘Occupied with moving into legislation? 30-year Metropolis lawyer solutions your questions subsequent Friday at 12 p.m. #LawyeringUpQ&A’

Top Tip #4: For those who’re questioning how to make sure you’re getting probably the most out of your Twitter account. Twitter has some nice certified partners for analytics.

Read more: 8 Productivity Tools for Social Media Marketers

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