Are you satisfied with first 5 tips in Part 1? Now we will together discovery the last tips in this article:
#6. Buyer Service
The myriad methods through which Twitter is getting used change every day. From the a hundred and forty-character insights into day by day life it started with on March 21st, 2006 (sure, Twitter is now 7 and a half years outdated. As a result of apparently I’m eighty five…) to automated third-party Tweets, scheduled tweeting and Vine, it’s essentially the most dynamic social media platform on the market. So why not strive Twitter for Buyer Service?
How KLM Airlines does it:
One in all their Spanish-talking Followers, @avedrio, tweets asking ‘Excuse me, to which terminal does KLM arrive in Mexico City?’
KLM responds inside a minute:
@avedrio ¡Claro que si, Ricardo! Llegamos a la terminal 1 🙂 ¿Esperas a alguien especial?
— Royal Dutch Airways (@KLM)
‘After all, Ricardo. We arrive at Terminal 1. Are you assembly anybody particular?’
@KLM Gracias, el vuelo es el KL0685, espero a mi sobrino
— Ricardo Meza (@avedrio)
‘Thanks, the flight is KL0685. I’m ready for my nephew.’
@avedrio Siempre a tu disposición, Ricardo 🙂 Esperamos la pases genial con tu sobrino.
— Royal Dutch Airways (@KLM)
‘At all times comfortable to assist, Ricardo 🙂 We hope all is effectively along with your nephew.’
What I like:
- Buyer Service in a number of languages: Twitter is a superb platform for a fast Q&A session along with your firm’s customer support line. KLM affords service in Dutch, English, Spanish, German, Portuguese, Japanese, Norwegian, Russian & Italian
- Making it private: The type of private forwards and backwards you see above is what makes Twitter an ideal social media platform for companies.
How you are able to do it:
Check out a weekly Twitter customer support session:
- Hype it every week or so prematurely on all of your social media platforms
- Decide what stage of engagement is price implementing the apply
- Measure the response on the day
- If it’s profitable make it a extra everlasting a part of your Twitter profile
Previously couple years Twitter has optimized itself for video. Its platform already supported Youtube and Vimeo, and not too long ago purchased Vine, a video service permitting you to publish 6-second clips on to your Twitter feed.
#7. Teaser Videos
Vine’s 6-second format isn’t nice for a promotional video, however, within the quick-paced world of Twitter, it matches proper in. Whereas not optimized for James Cameron or The Return of the King, it’s nice for teaser and behind-the-scenes clips.
Right here’s how ModCloth does it:
Hey, #SF! Save the date, we’re internet hosting a superb & enjoyable meetup at Espresso Bar Bryant on 9/20. Keep tuned as … https://t.co/Ig9cADuhx5
— ModCloth (@ModCloth)
What I like:
- Teasing an occasion launch: ModCloth makes use of Vine’s six seconds to offer folks a sneak peek into what they’ll anticipate on the occasion.
- Protecting the tone: ModCloth is aware of they’ve a younger and hip following. They use jargon (like ‘deets’) and an off-the-cuff tone to interact with their viewers.
- Geo-focused Hashtags: #SF is a superb hashtag for a regionally-primarily based occasion like this. It makes their occasion simple to seek out for San Francisco residents.
How you are able to do it:
Vine is optimized for sneak-peeks. Have a product popping out, an occasion you’re operating, or a brand new dessert in your menu?:
- Compose a six-second video clip of the field being delivered and unwrapped
- A behind-the-scenes look earlier than the occasion
- A fast glimpse at how the dessert is put collectively
Don’t fear about throwing up an amateurish video. Vine was made for amateurs and a candid really feel is nice to provide a private contact to your advertising and marketing technique.
Read more: 10 Best Twitter Analytics Tools for Your Online Business Success!
#8. A-Day-in-the-Life Videos
Simply because Twitter owns Vine doesn’t imply it’s your solely possibility. Sending your followers to a unique page with an embedded youtube or vimeo clip (so long as the landing page is an effective one) might be an effective way to have interaction your followers.
How the Indianapolis Colts did it:
What’s it like overlaying T.Y. Hilton? @greg_toler’s #HelmetCam video offers you an thought. WATCH: http://t.co/zz09tGrH9s pic.twitter.com/VmozdmAEej
— Indianapolis Colts (@Colts)
What I like:
- Asking a query: A good way to seize folks’s consideration for a behind-the-scenes video is with an important query like, ‘What’s it like protecting T.Y. Hilton?’ Nothing grabs followers like an unique.
- POV Movies: My favourite option to do a behind-the-scenes video is by selecting an worker (or, on this case, a professional soccer participant) and exhibiting their each day expertise by means of their eyes.
- A undertaking-particular hashtag: Just like the Q&A hashtag, organizing your initiatives into particular hashtags permits the Colt’s followers to seek for the tasks they’re focused on, as a substitute of getting to scroll by way of all their posts.
How you are able to do it:
Behind-the-scenes movies additionally work for companies the place tackling isn’t a part of your day job:
Do you’ve got an internship, work-expertise program or new rent? Give them a digicam and have them movie ‘A Day within the Life at Smith Prescribed drugs.’ Put up it on Twitter and use it to herald different staff. Or how about ‘A Day within the Lifetime of a Gross sales Supervisor’? Or CEO? Or mail room?
Bear in mind to make your movies entertaining; both humorous, outlandish or informative. In the event that they’re common, strive hyping them in your social media platforms and making them a weekly or month-to-month factor.
Use Contests and Sweepstakes:
Contests, sweepstakes and giveaways are a good way to reinforce your commonplace Twitter technique and create a surge of engagement on Twitter
#9. Operating a Contest off-Twitter:
Whereas Twitter is a good place for a contest, your web site will work simply as nicely. Selling your enterprise’ contest, competitors or vote on Twitter after which sending them to a touchdown web page can be an excellent use of the positioning.
Right here’s how ELLE does it:
Wish to see your designs in ELLE? We’re partnering with @bytheco to deliver a brand new designer to market! Enter right here: http://t.co/OzG22QiXlb
— ELLE Journal (US) (@ELLEmagazine)
What I like:
- A fantastic hook: Hooks and headers are important to an excellent contest. ELLE asks their followers a query they know the reply to: ‘Need to see your designs in ELLE?’ This header catches the attention of their vogue-centered followers.
- Partnerships: Contests are an excellent factor to accomplice on. Partnerships instantly double the attain of your social media marketing campaign.
- A terrific touchdown web page: The hyperlink they’ve supplied ‘Calling All Future Trend Designers’ sends their Twitter followers to an important touchdown web page, with clear hyperlinks to their seven social media platforms and additional methods to interact. Bear in mind to ask your self ‘what is that this Tweet conducting for my enterprise?’ earlier than you submit.
How you are able to do it:
Don’t have many Twitter followers but? Operating a sweepstakes on Twitter is the only kind of contest – customers submit their e-mail deal with, click on ‘Enter Contest’ they usually’re entered right into a random drawing for a prize. Twitter can be a fantastic platform for photo contests. Picture Contests are a simple option to entice customers to add a photograph and have the group vote on their favourite to win. To maximise entries, select a photograph theme that’s straightforward for many customers to get a photograph of.
For extra info learn my colleague’s weblog on The 8 Types of Twitter Contests.
#10. Operating a contest on Twitter
Less complicated contests work nice inside the social media platform itself. A trivia query – both associated to your small business or not – is only one of some ways you may interact your followers along with your model. Making the competition recur is a good way to maintain the engagement fixed. Keep in mind to stability your prizes nicely; not too small otherwise you received’t see any curiosity, not too huge otherwise you’ll go bankrupt after the primary month.
Right here’s how Sephora does it:
Reply our upcoming trivia query to enter for the prospect to win a @MarcBeauty set. Particulars: http://t.co/9MoZOQejqS #MarcMondays
— Sephora (@Sephora)
And the query is: Which @Sephora retailer does @MarcJacobs stroll by day by day to work? Trace: http://t.co/2KqgNA9mlx
— Sephora (@Sephora)
Congratulations to our fortunate #MarcMondays winners: @dhbishara @xojennydey &@JaneRabbitxo88 ! Take pleasure in your @MarcBeauty units!
— Sephora (@Sephora)
What I like:
- Recurring contests: Working a weekly giveaway (in Sephora’s case #MarcMondays) is an effective way to drive engagement again to your Twitter profile constantly. Your followers who didn’t win this week have one other likelihood, and one other after that.
- Maintaining it quick: Twitter is a quick-paced social atmosphere. Sephora performs to the busy days of their followers by starting and ending this trivia sweepstakes in solely three hours. Operating the sweepstakes so rapidly makes it clear to their followers that there’ll all the time be one other likelihood to win.
What I’d change or check:
Though there’s something to be stated for the short and easy contest Sephora has run, utilizing one among Wishpond’s Twitter Promotions Apps would create extra engagement, in addition to providing you with a stable analytics platform to be sure to’re maximizing your ROI.
How you are able to do it:
It’s simple to get downhearted utilizing social media. You run a contest or sweepstakes and also you get fewer responses than you’d hoped. Don’t quit! When you’re assured in your contest, keep it up. You might have to run a recurring contest three or 4 occasions earlier than you see stable outcomes.
Read more: Facebook vs. Twitter: Which is Better for your Brand?