You may be wondering how your brand could possibly benefit from making a free resource for your followers. Nonetheless, there are lots of advantages to sharing mobile wallpapers with your fans.
Right here, we have three examples to make you more understand about the advantages of mobile wallpapers for your Instagram brand…
Saje Wellness
Saje Wellness is a 100% natural essential oil and skincare firm that focuses on plant-based ingredients. Because of the nature of their merchandise, Saje frequently shares plant-themed mobile wallpapers.
I spoke to Fanny Lau, a Social Media Specialist at Saje, about their method of sharing wallpapers with their fans.
Lau says, “We end up collecting tons of awesome photos taken by our in-house photographer [Kornelia Kulbacki] that aren’t only used for our marketing campaigns but also end up as wallpapers for our personal phones, presentations, and computers. We figured that our Instagram community may love them as much as we do, so we determined to share them to Instagram Stories.”
By sharing wallpapers with their Instagram followers, Saje has seen an uptake in engagement with their content.
“Every time we share a wallpaper story, we get a lot of positive sentiment from our social community, who share their gratitude and excitement for us sharing them,” Lau says. Usually, followers will send screenshots of their favorite wallpaper in use and reply to their wallpaper Stories to allow them to know how much they love them.
“It’s so good to know that people have a little piece of Saje with them wherever they go!” Lau mentions.
Key takeaways:
- Reuse aesthetically pleasing images (or cropped parts of images) from officially branded photoshoots as mobile wallpapers. Or, designate a bit of time during product photoshoots to get some wallpaper-friendly pictures.
- Keep it subtle. Saje has perfected the art of utilizing pictures which are relevant to their brand, without being overly branded or corporate. Because Saje is a natural firm, pictures of plants and flowers match perfectly with their brand, while also looking generically artistic enough to be used by anybody.
Game of Thrones
While HBO’s Game of Thrones may not need any more brand recognition, this popular (understatement) show has perfected the art of building hype. To make buzz for the eighth and last season of the show, their social media group shared a number of themed wallpapers for their 7.8 million followers.
Utilizing the hashtag #ForTheThrone, Game of Thrones first shared the announcement to their Twitter account with a link to their Instagram Highlights where the wallpapers are available completely.
Key takeaways:
- Share mobile wallpapers in the weeks leading up to a giant event, product launch, or announcement. Reveal one wallpaper per week on a designated day (e.g., Wallpaper Wednesday) till the big day, and provides your audience with something to look forward to.
- Promote across different networks. Game of Thrones was capable of tap into both their Twitter and Instagram followers by sharing the wallpaper announcements and links to both accounts.
Lush Cosmetics
Lush Cosmetics is most famous for inventing the bath bomb more than 30 years ago, however, their product line additionally consists of ethical, natural, and never animal-tested cosmetics, skincare, and other personal care items. I spoke to Lush’s Community Manager, Sabine Schwirtz-Zinser, to find out exactly how the brand engages their fans with mobile wallpapers.
Lush began sharing wallpapers after their audience voiced their desire for this kind of content. Schwirtz-Zinser says, “Since our follower is so engaged, it’s incredible for us to continue to deepen our connection with them by providing a static piece of content that they could use on their own terms.”
For Lush, positive sentiment is also an enormous aspect of sharing mobile wallpapers.
“Frequently we’ll ask customers to engage on past posts or tell us what they wish to see next, and we use this to temperature check if that is something our audience is still engaged with this content,” says Schwirtz-Zinser.
When they do not publish new wallpapers frequently, followers send Lush’s customer care group direct messages asking for them.
To maintain this positive sentiment going, Lush’s group shares mobile wallpapers that reflect their core brand values like their vocal support of the LGBTQ+ community. For the holidays, Lush shared a particular drag queen edition of their “Wallpaper Wednesday.”
This line of wallpapers features three drag queens, Detox, Kim Chi, and Shea Couleé, from RuPaul’s Drag Race. These tie into a bigger marketing campaign where Lush hosted a meet and greets with the queens, utilizing the pictures for in-store advertising.
Schwirtz-Zinser explains, “We want to share wallpapers that match every marketing campaign we put out. Whether that is #bathart images, pictures of one of our farms, or images of skincare products, we always attempt to put something up that aligns with current messaging.”
Key takeaways:
- Conduct temperature checks. By frequently asking their follower what sort of content they want and whether they are still excited about wallpapers particularly, Lush is able to make informed decisions regarding future campaigns and content. It is a large part of sharing content that many brands ignore.
- Make sure your wallpapers reflect your company’s values. Keep in mind that in case your audience uses those wallpapers on their phones, others will most likely see them. Be sure your company is reflected in a positive light.
- Keep your wallpapers in your Story Highlights. Make it as simple as possible for your followers to search out your wallpapers by making a Story Highlight on your Instagram profile and saving them all there together.
- Ask your audience to share their favorite wallpapers. It may be tricky to track who is actually utilizing your wallpapers, however, Lush came up with an innovative solution. After sharing their wallpapers, Lush asks their fans to share their wallpaper choice to their Stories and to tag their team. This permits followers to share something they love while enabling measurement and furthering brand awareness.
