Video — continues to be on the growth. According to the 2018 State of Inbound report, 45 percent of marketers were investing more in YouTube over the course of last year — more than any other advertising channel available to them.

However, how does YouTube search engine optimization work? What are the steps you should take to optimize your YouTube channel for search? We have outlined some major Youtube SEO tips below. Continue reading →


Googling ‘songwriting tips’ will provide you with about 2 million leads to 0.42 seconds. That’s lots of ideas.

And y’know what? There’s a great chance lots of them won’t work.

Of course, there’s always these songwriting exercises that always work—like recording cover songs or collaborating with a new songwriting partner.

However, These tips are particular ones. The ones that put you and your ideas first. The ones that open up some time to actually focus, experiment and create your songs work.

Writing songs is a personal process. It’s all about getting back into yourself to search out that song gold.

Here are 12 ridiculous songwriting exercises to get your songs on track. Continue reading →


The Facebook Relevance score is no more. In March 2019, the social media firm announced plans to abandon the single-score method and replace it with 3 new and improved metrics.

Those “more granular relevance diagnostics” are already being phased in, and will be firmly in place by April 30, 2019.

Is this change applies to you? When you advertise on Facebook, the answer is yes. Moreover, it’s in every advertiser’s greatest interest to reach their target market.

Right here’s the way to stay relevant with Facebook advert now. Continue reading →


Each new year signals a new starting—particularly in terms of your social media strategy. When you try new things on social this year that other brands are not doing, you have a greater chance of surprising your viewers and engaging them.

We have outlined all the major updates and new options for each of the major networks so you could incorporate them into your social marketing strategy for 2019. Continue reading →


Facebook Marketplace is an online shopping channel. It’s a place for Facebook users to buy and sell from each other locally.

As of May 2018, Marketplace is used in more than 70 different countries by more than 800 million people each month.

So, how to use Facebook Marketplace for your business?

Whether listing merchandise or running adverts, there are lots of opportunities for companies to benefit from the Facebook Marketplace channel. Continue reading →


Instagram Stories might be ephemeral, however, that does not make measuring them any less necessary. More than 500 million accounts interact with Stories daily, and Instagram Stories analytics provide brands with the tools to know how followers are engaging with them.

There are lots of brands utilizing Instagram Stories to great effect. Actually, one-third of the most-viewed Stories are from companies. However, the best brands on Instagram Stories are not just pointing and shooting; they are monitoring efficiency and replicating their successes.

Be sure to perceive easy methods to measure Instagram Tales, and which metrics matter the most when building a method for this increasingly popular channel. Continue reading →


Music mogul Simon Cowell recently parted methods with Little Mix, the girl group he championed and signed after they won the X Factor in 2011.

The reported reason? He had a falling out with their reps Modest Management amid a row over a songwriting credit on their single “Woman Like Me.”

Some might think it’s a drastic move over a relatively inconsequential problem, however, such fallouts are becoming more common than ever before – particularly considering the exponential development in the number of credited songwriters on today’s big hits.

The idea that results in songwriting crediting headaches like these are called songwriting splits.

And every musician and songwriter distributing their music need to know what they’re and why they matter. It’ll assist you to keep away from lots of grief down the road.

However, songwriting splits aren’t always easy. So to help you get clear on splits right here’s everything you should know.

Continue reading →


Facebook Marketplace was introduced in 2016 as a place for people to purchase and sell within their communities. Think Craigslist, but with Messenger.

However, plans to incorporate more brands into the platform mean that huge changes are underway. In June 2018, Facebook announced the option for companies to place adverts in Marketplace. And soon Facebook will add more B2C options to the C2C platform.

In other words, think Amazon with a hyper-targeting algorithm.

So, how does Facebook Marketplace work exactly? And what could companies do to prepare? Read on to learn which functions are available at present. Continue reading →


Ever had that sinking feeling that nobody is going to show up to your dinner party? Then you understand how it feels when nobody is swiping up on your Instagram Story.

You could see that they are getting loads of views, however, those just are not translating into clicks. Where is everybody?

They are still on Instagram, however, I am sorry to say that they are swiping up on other people’s Stories instead of yours. Do not take it personally. It isn’t you— it’s your Stories. And luckily, there are a lot of methods to improve them!

Here’s how to get your followers swiping up instead of swiping through. Continue reading →