4 Crucial Steps for Converting Twitter Prospects into Followers

Last Updated on July 16th, 2016 at 6:48 pm

Twitter shouldn’t be for everybody, and in my view that’s good. If everybody had been on Twitter, the world would all the time be wanting down at their telephones as an alternative of watching the place they’re going. Wait… they already do that. My level is that there are already hundreds of thousands of individuals utilizing Twitter day-after-day, and deciding who to observe might be daunting. Moreover, tweeting appears pointless when the one folks following you’re spammy or irrelevant to what you care about. In spite of everything, are any of those ladies who wish to “cam” with me studying what I feel is the easiest way to optimize your Facebook Timeline? No, they’re not.

So, I’m going to share with you not solely a inventive and profitable method to acquire followers on Twitter, but additionally a means to ensure each follower is somebody price your time. The aim right here is to find the perfect Twitter profiles to comply with as a substitute of ready for them to come back to you, however in a legit method that’s not spammy. We’re in search of tweeps who’re related to your pursuits, since we’ll be following them too. We additionally need to discover individuals who will share what you tweet with others, and profiles that lend authority to yours by merely following you. Lastly, we need to get followers who will work together with us and possibly even develop into a buyer if we’re working a enterprise. Sound good? Let’s get started!


It doesn’t matter what website or software you employ to work together with Twitter, everybody’s profile has key metrics that I exploit to judge whether or not or not somebody is a) price following and b) prone to comply with me again. We wish profiles that match each of those necessities, and due to this fact go some or all of those exams.

Following to Follower Ratio

As a lot as I generally hate being judged by this ratio, I believe this can be a great way of forming a primary impression of somebody’s Twitter character. When utilizing this 4 step methodology, we wish a ratio that’s pretty balanced, and possibly even leans in the direction of having a decrease variety of followers than following.

To grasp this, let’s check out the next three profiles:


This particular person is following 1,209 folks and solely has 368 followers. Whereas the 368 isn’t dangerous, I can inform that this particular person adopted tons of individuals suddenly (take a look at what number of tweets they’ve) and simply obtained individuals to comply with again totally on courtesy. This particular person might be prone to comply with us as soon as we observe them, however they don’t meet my first requirement, which means they’re not value following.


The profile above seems a bit more authoritative and has loads of followers, however this time the ratio is flipped. They don’t appear very prone to observe us again although they’re actually value following (judging solely on this ratio).


This final profile, nonetheless, appears to be like slightly extra balanced, and so they have to be doing one thing proper if they’ve over 1,four hundred followers with solely 168 tweets. This might be somebody I might add to my checklist of prospects (see step three), since they’ve following to follower ratio and look authoritative of their area of interest.

Bio Description

One other necessary part of any Twitter profile is the bio. From the bio alone, I can normally guess somebody’s degree of maturity, professionalism, experience and relevance. If I see key phrases within the description that apply to my enterprise or pursuits, then I’ll take into account following them, even when their following to follower ratio is much less engaging.

Utilizing the identical three profiles I discussed above, I discover that the primary profile merely says “None of your bees wax.” Nice! Effectively that completely bought me on following them… or not. Trying on the different profiles, each have stable bios that inform me what they do and appear to reveal professionalism. This tells me that they’re more than likely price following, since they’ll deal with Twitter with respect and might be an excellent useful resource sooner or later.

Latest Tweets

Latest tweets are key in a while in our course of, however for now I wish to level out that you will note a profile’s three most up-to-date tweets on Twitter.com and a few third social gathering instruments like HootSuite while you first click on on a profile. That is most likely the weakest indicator out of this checklist, since they could have been having a dialog with somebody, and their final three tweets could possibly be unrelated to our pursuits. Nevertheless, it may be very telling. If the vast majority of their tweets are quotes from well-known politicians or inspirational audio system, that’s not going to be very partaking (for me a minimum of).


One other vital issue to contemplate is location, which may closely swing somebody to observe you should you’re situated in the identical space. I’ve discovered individuals in San Diego usually tend to comply with me, or an organization that’s primarily based in San Diego, for that cause alone. Any time I discover a prospect positioned close by, I’ll often contemplate including them to my listing even when they aren’t fully related (barring they fulfill each necessities talked about earlier).


After checking these fundamental metrics on Twitter or your third celebration instrument of alternative, run their profile by twtrland to glean more perception, like tweets with probably the most retweets, a profile’s prime followers, and photographs that tweep has shared previously.

2. DIG

Now that we all know what the profile of somebody price following appears like, we have to decide one of the simplest ways to search out them. There are tons of web sites on the market that may show you how to seek for potential followers (like Follower Wonk and Hoosaid), however listed below are a couple of of my favorites techniques, and the perfect methods to make use of them. The aim right here is to avoid wasting time looking out, and to search out respectable prospects so as to add to our listing within the subsequent step.

Search Related Profile’s Followers

A certain technique to know if somebody is excited about following you is to search out those that are already following individuals or firms just like you! I wish to undergo my competitor’s followers as a result of presumably, they’re on the identical stage as me socially, and their followers have proven curiosity in what they tweet. Nicely if I’m tweeting comparable issues, then why not comply with me too? I exploit Twitter for this to rapidly scan bios and follower ratios, and as soon as I see one which entices me, I’ll click on on their profile to view their location and up to date tweets. If all the pieces meets my necessities, I’ll add them to my record in preparation for step three.

Superior Search in Twitter

You could use superior search operators in Google however do you know you can use them in Twitter too? Right here’s an important record of the operators you should use straight in Twitter.

Twitter's Advanced Search Operators

I prefer to seek for particular key phrases which might be related to the enterprise profile I’m making an attempt to construct up, however with the assistance of proscribing outcomes. For instance, let’s say I wish to discover beer fans within the San Diego space. Right here’s an instance search I’d use in Twitter’s search bar:


I’m utilizing the close to:operator to search out tweets that got here from San Diego and I’m utilizing the smiley face emoticon to filter out damaging or generic tweets. It will give me the people who find themselves enthusiastic about beer and completely happy individuals wish to observe others!


Generally it’s simple to neglect Twitter exists once you use Hootsuite all the time. It’s such an excellent instrument to watch a number of profiles and model mentions, but it surely may also be utilized for our search right here too.

Add columns to your dashboard that monitor key phrases for what you are promoting, and also you’ll typically discover individuals tweeting extremely related content material. I like so as to add columns for Twitter chat hashtags too, since these customers are usually more educated about their pursuits, and thus more worthy of a comply with.

Superior Search in Google

Utilizing Google to go looking tweets and bios helps cover any missed alternatives. To conduct an intensive seek for our earlier instance of San Diego beer fans, I’d use the following superior search operators:


A little bit more digging round is required right here, since we’re coping with a bigger set of outcomes, however I’ve typically discovered some high quality followers utilizing this technique. Once more although, saving time is essential, so use loads of filters (just like the time restraint) and superior operators to discover a good listing of prospects.

Read more: 10 Best Twitter Analytics Tools for Your Online Business Success!


Now that we all know who we’re on the lookout for and find out how to discover them, it’s time to create completely different teams, and begin inserting the individuals we discover underneath related columns. Why are we doing this? I discussed earlier that your three current tweets are key to this entire course of. We’re going to place profiles into brief lists after which tweet three issues that talk to the folks on that record. After we’ve tweeted three occasions, we’ll comply with these profiles. Once they click on on our profile to see who we’re, they’ll see three issues that peak their curiosity.

You is likely to be asking: Received’t the tweets listed after the three newest updates throw them off? Nicely first, ask your self how typically you learn each single tweet from a brand new follower. Second, I’m hoping you’re searching for folks taken with related or associated industries and hobbies. If that’s the case, you then’re most definitely tweeting one thing that doesn’t take a one hundred eighty-diploma flip from the norm.

Create Distinctive Lists

I’ve put collectively three lists of people that all have curiosity in beer. All of them fulfill my two necessities of being worthy of following and more likely to comply with again. I made one listing based mostly on individuals who work in breweries or bars, one other withhomebrewers and a 3rd itemizing individuals who have tweeted in regards to the craft beer they simply drank. All three of those lists are comparable, however we are able to enhance the chance of reciprocal following by tweeting three issues spaced out in a day which are particularly acquainted to them.

Tweet 3 Related Issues

Concentrating on the brewers and bar house owners first, I’ll use a mixture of retweets, mentions and primary textual content tweets which can be all about hanging out at an area brewery or possibly asking questions on a big scale brewing system. I do know these individuals wish to share data, but in addition have excessive respect for what they do. They undoubtedly don’t need to comply with each one that occurs to like beer.

So, one point out to a head brewer saying their current collaboration beer with Stone Brewery was nice, and that you simply preferred the video they posted may very well be a superb begin. Observe that up with two extra tweets spaced aside by a few hours (to not seem to be a frequent tweeter who annoys others), after which we’re able to comply with them!

Listed below are my three tweets concentrating on the homebrewers:


Observe Them First

After we’ve tweeted, it’s time to comply with the complete listing you’ve focused. If it’s a massive record, it’s possible you’ll need to break it up since we need to preserve our following to follower ratio interesting. After you’ve adopted your entire record, repeat the method for the opposite teams after you’ve given the earlier record time to comply with again.


Relying on numerous elements, together with whom you focused and the way interesting you’ve made your profile, the quantity of people that comply with you again will range. With observe and one eye on potential follower alternatives, you’ll begin to see a better variety of individuals comply with again every time. Once they do signal as much as learn your tweets, it might be applicable to thank them, however watch out to not ship out 20 thanks tweets, because you wish to make them really feel like they’re abeautiful unique snowflake.

Encourage Interplay

I discussed earlier that the purpose of this technique was not solely to realize followers, but in addition to not appear spammy. Effectively with the intention to try this, it’s good to truly work together along with your new followers! Point out a current weblog submit of theirs. Ask them a query about one thing they’re consultants in or love to do. That is the way you’ll retain the followers you’ve labored laborious to get, and likewise how you’ll change into an energetic a part of the group.

Try One More Time

For those who’re left with an excellent quantity of people that didn’t comply with you the primary time, attempt getting their consideration with a point out, and also you would possibly convert them right into a follower this time round. I personally wish to refer them to another person in a tweet, in order that they’ll see I’m critically concerned about them and trying to present worth. An instance can be telling your pal to take a look at the potential follower’s newest weblog put up, since it will excite them. That is oblique and prone to make them really feel like they need to observe you as payback in your good reference.

Lastly, I want to point out that despite the fact that this entire course of looks as if it’s benefiting from others to some extent, it’s meant that will help you simply discover like-minded profiles on Twitter, and encourage you to become involved within the dialog. Twitter might be an incredible device for many who use it proper, and hopefully this helps you discover others who make the neighborhood nice.

Now that you simply’ve seen my methodology, do you assume that is one thing that might give you the results you want? I’m additionally curious about listening to if there are every other instruments or websites you’ve used to get followers that I haven’t talked about right here. Depart your solutions within the feedback!

Read more: Facebook vs. Twitter: Which is Better for your Brand?

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