You’re sharing nice content material on Facebook.
You will have tons of Facebook likes who share and touch upon the whole lot you post.
However why are none of them have gotten paying prospects?!!
My guess is that you simply’re not creating content material that drive gross sales. You don’t wish to make posts which are humorous, however don’t have anything to do along with your merchandise. And also you don’t need to make posts which can be solely about your merchandise. You wish to inform an attention-grabbing story that features the product.
On this post I’ll present you four methods to create posts that flip Facebook Followers into paying clients.
1. “Fan-Only” coupons create an incentive to purchase
Coupons are an effective way to bridge the hole between Fan and clients. It’s not a tough promote, however an incentive to browse your merchandise.
By Liking your Page, Followers have displayed an curiosity in what you are promoting. However this can be since you submit fascinating content material, not as a result of they purchase merchandise from you. For these Followers, who could have by no means bought from you earlier than, a “Fan-solely”, “Thanks for Liking us!” coupon will entice them to make their first buy.
A research by ExactTarget and CoTweet discovered that 40% of individuals Like Fb Pages to obtain reductions and coupons.
Coupons vs. Discounts
Coupons and discounts are very totally different. IMHO I might really feel far more inclineds to go to a retailer’s web site if I used to be given a coupon than in the event that they had been having a sale – right here’s why:
Coupons are FREE: A coupon is sort of a ticket. You declare it and it’s yours to make use of as you want. It’s a technique to get right into a particular place. It invitations curiosity to browse without making a tough promote.
Reductions have a price ticket: A reduction is a tough promote of a product. It asks you to purchase the product NOW at a sure worth.
Try an instance coupon Facebook post with my critique:
How do you create a coupon on Facebook that can maximize gross sales?
1. Concise Call-To-Action: Maintain it easy silly. The decision-to-motion may be one in every of three easy codecs: Both “Declare your coupon: [LINK]” or “Apply it to [Website URL]” or “Use it in our [Address] Store location”
2. Picture of what you should buy: Present them your most attractive merchandise to allow them to see one thing they need to use the coupon on. In the event that they don’t suppose you promote something they need, they’ll don’t have any cause to say the coupon.
3. Description of how you employ it: Don’t depart any questions. Inform them precisely the place and how one can use the coupon so that they really feel assured sufficient to click on.
Bonus Tip: Make it for Followers only
Promote your coupons as “Fan-Only Unique Secret”. It may well drive more clicks and gross sales from individuals just because they see it as unique – one thing you’ll be able to’t get anyplace else.
Why?
If folks consider they’ve the power to make the most of a possibility that few different folks can, they are going to be more enticed to take action. The rise of Gilt Groupe, via its model of “Private Sales” proves how addicting they are often.
2. Show a story that features your product
A product by itself is boring. It solely turns into thrilling while you present individuals the entire cool issues you should use it for. In case you put up a photograph of a hedge trimmer nobody will care. However in case you present a hedged trimmed to appear to be a giraffe with a hyperlink to see the best way to do it, individuals shall be .
The instance from Walmart (beneath) is nice. It sells the merchandise essential to develop your individual salsa without even mentioning them within the textual content. As an alternative, they present them within the picture of a typical yard. On this means, the textual content is stored quick and punchy. The typical individual skimming their Information Feed will simply be capable of digest this.
Methods to Optimize “Tips on how to use a product” posts:
1. Don’t concentrate on the product: Focus all consideration on the outcomes and exercise – how enjoyable or fulfilling it’s. Solely point out the product as a facilitator of it.
2. Photographs are superior to phrases: Inform the story utilizing a photograph: Present the top outcome or means of what might be completed utilizing your product
3. Drop in Effectively-Identified Names: Talk about how celebrities use your merchandise (or that kind of product)
Listed here are a couple of examples of find out how to use this components in your Facebook Page:
- Learn to create your individual necklace product of [Material]: [LINK]
- Learn how Kate Upton retains herself trying so fabulous: [LINK]
- Discover out what Lebron James ate and drank to maintain his thoughts and physique in form to win the NBA Championship: [LINK]
Read more: 8 Productivity Tools for Social Media Marketers
3. Construct belief with a behind-the-scenes take a look at your merchandise & enterprise
Aside from the truth that there’s free wine – folks love occurring vineyard excursions to study how the wine is made. When an individual has a greater understanding for the supplies and processes used within the refining of a product they respect it extra. It’s similar to once you recognize a colleague more while you see how a lot work they put into their initiatives.
Anthropologie launched an assortment with an interview with the founder. Founder interviews are nice: they assist you to get a take a look at why they began the enterprise, what their inspiration is for his or her merchandise and the way they select which merchandise to make.
2 More Methods to Drive Gross sales Utilizing Behind-the-scenes Facebook Posts
1. Worker Interviews: The folks behind the product are simply as necessary because the product itself. Mannequin them as specialists and ask their opinion on the merchandise and the way they use them at dwelling.
2. Present how your merchandise are made: The more individuals perceive the workings of your merchandise, the extra they may respect them. Some individuals might imagine that your merchandise are cheaply made or made with low cost supplies. In case you present them the time, effort and high quality behind your merchandise, they’ll respect them. And it offers you a leg up over all rivals
4. Buyer Testimonials are your secret weapon
In accordance with a current Forrester Research report, “70% of US on-line adults belief business or product suggestions from family and friends”. That very same report indicated that 46% belief on-line evaluations written by prospects, however solely 10% belief on-line advertisements and firm written textual content messages.
Followers are eager about what their mates and friends are saying, not your corporation. They don’t wish to see self-promotion, they wish to see cool issues that actual persons are doing. And buyer testimonials are your strategy to give them that.
How do you employ Buyer Testimonials to Drive Gross sales?
Don’t simply have testimonials that say you merchandise are nice, and even that they’re higher than your opponents. These don’t give anybody a cause to exit and purchase them. As an alternative, submit testimonials that discuss how an individual used your merchandise to unravel an issue or make their life higher.
Firms that promote weight-loss merchandise are finest recognized for this technique. They present images and interviews of people that have used their merchandise to vary their physique and their life. They show a story about how the product solved their drawback and made them completely happy.
That is the story you need to show about your merchandise.
This post from Coca Cola is nice. It’s an actual picture and quote from a Coca Cola Fan that exhibits a woman and her cousin bonding over a Coke. For a service provider who desires to emulate this although I would come with a call-to-action to do one thing. A tough promote isn’t what you need, however a hyperlink to a bit of content material that expands on the concept within the post can be excellent.
Keep in mind, you don’t should go excessive. You don’t want an interview with an individual overcome with tears as a result of your product modified their like. Most merchandise aren’t even able to that. Present an individual who used your product to beat a standard downside, even one thing so simple as saving time or bonding with their household. The easy issues are those folks take into consideration most frequently. Options to these provides you with probably the most clicks and gross sales.
What does this imply for companies?
To reiterate: It IS potential to show Facebook Followers into paying clients. You simply must do it in methods which might be a lot totally different than conventional promoting. I’ve seen many companies that attempt to promote straight utilizing posts that spout of particulars, specs and particular pricing of their merchandise and surprise why no-one clicks.