Most marketers know by now that Facebook is a crucial business tool for companies of every size and industry. With a daily active user base of 1.13 billion (1.03 billion on mobile alone), you realize it can help you reach new audiences you may not have been able to reach otherwise. It can also allow you to be found more easily in search, create a community around your business, promote the content you create, and develop a strong brand identity. However what about using Facebook post ideas for lead generation? Attracting new leads using Facebook — leads that might eventually turn into paying customers — is one of the most intriguing reasons to use Facebook marketing.

And yet, we discover that only about half of marketers use Facebook to source leads. This needs to change. And even in case you are generating leads on Facebook. All of us could probably use a little boost in our lead generation efforts.

To ensure we’re all on the same page, let’s start with what a lead is (and isn’t). And then the two forms of leads you can generate on Facebook.

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As someone who ran an unauthorized 2gether fan site on Geocities for three glorious, hormone-fuelled months in 2001, I know first-hand the joy of bringing the community together online. Or, at the very least, the joy that comes with having upwards of five internet strangers sign our e-guestbook. (Were they all my brother trying to prank me? I don’t want to talk about it!!)

Today, though, with the power of Facebook groups for business, brands have an opportunity to build fan communities in a way that just wasn’t possible back then.

Sure, you might not have a neon pink visitor counter on the page like I did (jealous much?), but you do have access to Facebook’s 2.41 billion active monthly users and the tools there to build a thriving digital clubhouse. Seems like the perfect opportunity to bring people together… and build a great marketing platform while you’re at it.

Since Facebook changed its algorithm back in January 2018, the newsfeed has prioritized “posts that spark conversations and meaningful interactions”— including posts from Facebook Groups for business.

Engagement breeds reach which breeds more engagement… and you want to get engaged, right? (And I don’t mean to a member of 2gether, Chad specifically).

It’s time to get your fan community started. Here’s how to use Facebook groups to grow your business and engage customers.

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Facebook targeting tools and resources are so effective that they’ve earned the platform billions in advertising revenue and helped brand to target customers with Facebook ads.

More than two billion people use Facebook, Instagram, Messenger, or WhatsApp every day. That allows Facebook to collect a trove of information about its users, which advertisers can use to connect with their target audience.

For a look under the hood, see how Facebook uses your data to help marketers reach you.

But Facebook data is only part of the equation. Facebook defines audiences in three ways:

  • Core Audiences rely on Facebook data to target ads
  • Custom Audiences use data from your customer management system, website, or mobile apps to target people you already know.
  • Lookalike Audiences help advertisers find new audiences by combining Facebook data with your Custom Audience data.

Before you launch your next Facebook ad campaign, learn which targeting options you can choose from to ensure you reach the right people.

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We all know Facebook is now the world’s largest social network. Then Facebook advertising is an essential way to connect with your audiences on this platform.

With the Facebook algorithm which is updated day by day, you can find it hard to connect organically with audiences. However, Facebook’s micro-targeting features allow you to exactly reach your target audience. Facebook ads can deliver your message directly to the people who are most likely to want your products or services.

That’s good for your budget, conversion rates, and return on investment. You only pay money to approach the most valuable potential customers.

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The sound of your alarm goes off. It’s 2 a.m. PST.

You rub the sleep out of your eyes. “It’s time to publish that Facebook post for my readers in London,” you say quietly—barely feigning enthusiasm.

All of a sudden you bear in mind what’s subsequent in your social media content material calendar. It’s a Facebook video to your audience in Dubai—an hour later at three a.m..

You start to weep softly.

Don’t cry. We’re right here to assist. We’ll educate you how you can schedule Facebook posts forward of time to make your life simpler. Continue reading →


If one image is worth a thousand phrases, a carousel advert is price 10 times that. Actually. In response to knowledge discovered by Kinetic Social, advertisers utilizing carousel advert see a click on by means of fee 10 times increased than different advert codecs on Fb and Instagram.

Carousel advert permits advertisers to make use of as much as 10 pictures or movies inside a single paid to submit on Fb or Instagram. Every picture has its personal hyperlink, which implies more room for advertisers to stretch their creativity.

On Fb, carousel advert drive 30 to 50 percent decrease value-per-conversion and 20 to 30 % decrease value-per-click on than advertisements with a single picture.

Wish to take a look at your individual carousel advert marketing campaign? Learn on for some examples and concepts to get you began. Continue reading →