Did you know that 78.4% of contest shares are done on Facebook? And that on average, 34% of new fans are engaged through a contest? Moreover, Facebook has over 2.7 billion monthly active users as of the second quarter of 2020. As a marketer, these stats are hard to ignore. Social media contests and giveaways are a superb strategy to interact with fans and acquire followers. However, running a contest requires lots of planning. It is not as easy as you think. Today, let’s review all the things you should know about running a Facebook giveaway. First, we’ll dive into the rules. Then, we’ll talk about getting started with your own Facebook giveaway. Finally, we’ll provide you with some ideas and examples to inspire your own contest.
Why use Facebook Messenger ads? As more and more people turn to private messaging on social media —and since Facebook combined its messaging backend with Instagram — Messenger ads have never been more related.
More than one billion people use Messenger every month, 78% of them using smartphone users to send messages.
At the same time, businesses exchange more than 20 billion messages monthly with Messenger users. (And yet for Gen Z, that’s still not enough: 60% of that age group wish they could message more businesses. Greedy!)
So whether you need to hedge your bets on the future of social, or you’re in the dozens of different ways you can use messaging apps to reach your audience right now, we’re here to explain to you how to use Facebook Messenger ads to converse.
While Facebook Marketplace is relatively new, it already has so much going for it. Unlike eBay that has been around the block for much longer, Facebook Marketplace makes it simpler for consumers and sellers to use the same channel. Actually, nearly 140 brands already use the platform monthly to connect with their clients and seek new selling opportunities on Facebook Marketplace.
In April 2016, Facebook launched Facebook Live, a live video streaming service that allows everybody to broadcast from their mobile devices straight to their Facebook News Feed. Since its launch, live streaming video has exploded in popularity — particularly on Facebook Live, where based on the research of Vimeo, 78% of online audiences are watching video on Facebook Live as of 2018. It’s no mystery why Facebook Live is so popular: Videos see 3X the engagement of traditional videos shared on Facebook, and millions of users go live on Facebook all over the world. Here we will explore this complete Facebook Live guide!
Let’s face it. Facebook is just one part of your marketing strategy and you have tons of other problems to deal with in life. However, you have only 24 hours in the day. That means it’s time to look at automating some of your Facebook marketing efforts. One of the first and easiest things you can do right now is to start using a Facebook auto poster to automatically publish your posts. You’ll save your time on the platform and have more time doing other tasks.