For commitment-phobes, the word “engagement” may be a terrifying and loaded one — but for social media marketers, Facebook engagement in 2021 is the holy grail.

In fact, we’re not talking about popping the massive Q: we’re talking about growing your interactions (reactions, shares, comments) and audience for your Facebook Page.

Facebook engagement is important as it can help extend organic reach. Engagement helps increase your News Feed placement based on the Facebook algorithm.

Moreover, likes and shares expand your posts to your audience’s extended network.

Finally, engagement indicates that your viewers are, well, engaged. And an engaged viewer that desires to interact with your brand is something every marketer should work for.

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Did you know that 78.4% of contest shares are done on Facebook? And that on average, 34% of new fans are engaged through a contest? Moreover, Facebook has over 2.7 billion monthly active users as of the second quarter of 2020. As a marketer, these stats are hard to ignore. Social media contests and giveaways are a superb strategy to interact with fans and acquire followers. However, running a contest requires lots of planning. It is not as easy as you think. Today, let’s review all the things you should know about running a Facebook giveaway. First, we’ll dive into the rules. Then, we’ll talk about getting started with your own Facebook giveaway. Finally, we’ll provide you with some ideas and examples to inspire your own contest.

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Why use Facebook Messenger ads? As more and more people turn to private messaging on social media —and since Facebook combined its messaging backend with Instagram — Messenger ads have never been more related.

More than one billion people use Messenger every month,  78% of them using smartphone users to send messages.

At the same time, businesses exchange more than 20 billion messages monthly with Messenger users. (And yet for Gen Z, that’s still not enough: 60% of that age group wish they could message more businesses. Greedy!)

So whether you need to hedge your bets on the future of social, or you’re in the dozens of different ways you can use messaging apps to reach your audience right now, we’re here to explain to you how to use Facebook Messenger ads to converse.

And convert.

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