5 Ways to Enhance Youtube Videos for Marketers

Last Updated on September 21st, 2016 at 9:40 am

Do you utilize YouTube for your corporation?

On the lookout for methods to create extra visibility on your videos?

YouTube gives a lot of useful options to optimize your videos for more views, subscribers, or conversions.

On this article, you’ll uncover 5 methods to enhance the efficiency of your YouTube videos.

#1: Add a Watermark to Your Videos

Good branding might help you construct belief along with your YouTube viewers and enhance consciousness for your small business. You’ll be able to convey your brand message with a single image or logo concentrating on your viewers.

YouTube branding is completed primarily via the watermark function. The branding ought to characterize the content material on the channel. So as to add the branding watermark to your movies, go to My Channel and click on on the gear icon subsequent to the Subscribe button.


Click on on Advanced Settings.


On the left, click on on Branding beneath the Channel section. Then click on Add a Watermark on the precise.


Subsequent, click on the Select File button and navigate to your watermark file. This watermark will seem on your whole uploaded movies throughout all your units.


Now when viewers watch your video on a desktop, they will hover over the watermark and click on to subscribe to your channel.


To trace the efficiency of your branding watermark, take a look at the Annotations report in your YouTube Analytics. You’ll be able to view CTR, impressions, clickable impressions, closeable impressions, close rate, and clicks.


#2: Use Directional Cues to Draw Consideration to Your Call to Action

From the time we’re born, we’re skilled to observe cues/arrows directing us to what we must always take a look at or transfer towards. Because of this directional cues are so efficient.

On YouTube, directional cues can embody arrows, pictures, or movies of individuals taking a look at or pointing to your call-to-action (CTA) buttons. These cues create an instantaneous and virtually automated curiosity in what viewers are being directed towards (your CTA).


The Barnacules Nerdgasm channel successfully makes use of directional cues on the finish of their YouTube videos. Pointing to the Subscribe button attracts the viewer’s consideration to it.

#3: Add Key phrases to Titles, Tags, and Descriptions

To optimize your videos for search, you’ll have to analysis which keywords and phrases your viewers is in search of. For particular person movies, it’s a good suggestion to go for lengthy-tail key phrases which might be more descriptive. Moreover, attempt to leverage present traits to direct curiosity to your videos.

The LinusTechTips YouTube channel consists of movies with fastidiously crafted titles and descriptions.


After you have some related key phrases and key phrase phrases, that you must incorporate them into your title and outline.


Additionally add tags and prioritize them based on their relevance or significance primarily based on the key phrases and key phrase phrases.

#4: Add Annotations and CTA Overlays

Utilizing engaging annotations can compel viewers to observe extra of your videos and in the end turn out to be subscribers.

Create an Annotation

Annotations are interactive pop-ups (not adverts) which you can add to your videos. With annotations, you’ll be able to layer hyperlinks, textual content, and hotspots in your video. They enrich the video with engagement, interactivity, and data.

Deciding the place so as to add your annotation is vital. Most YouTube viewers have quick consideration spans, so when you place the annotation within the improper spot, they might simply depart the video. Sometimes the most effective place so as to add an annotation is on the finish of the video.


Earlier than you add an annotation, make certain that you’ve got exterior linking turned on. To do that, test that your YouTube account is verified and your channel is in good standing with YouTube.

So as to add an annotation, go to the Video Manager, click on the drop-down arrow next to Edit, and choose Annotations from the menu.


Click on Add Annotation and choose the annotation you need to add. After you fill within the particulars to your annotation, click on Apply Changes.


Create a CTA Overlay

CTA overlays are adverts that you just place in your YouTube movies. It’s essential to have a Google AdWords account to make use of them, and the overlays are topic to evaluation by the Google AdWords program.

The CTA overlay seems on the backside of the participant when the video begins and stays seen till the viewer closes the overlay. When customers click on on a CTA overlay, they’re directed to a web site or to a different video or promotion. Notice you could have just one CTA overlay in a video.

To create a CTA overlay, log into your AdWords account or join should you haven’t achieved so already.


Guarantee your YouTube account is linked to the AdWords account. In case your account isn’t linked, click on the gear icon subsequent to your account title on the high proper of the web page after which click on on Linked Accounts and select YouTube.

To arrange your first marketing campaign, fill within the fields which might be displayed. Choose the Video Campaign choice on the Campaigns tab and choose the video to which you need to add a CTA overlay. On the Movies tab, choose Edit Call to Action, enter the CTA data, and click on Save.

#5: Add Subtitles and Closed Captions

Including captions and subtitles to your YouTube movies can assist you attain a wider viewers, together with the listening to-impaired and individuals who communicate different languages.

There are a number of methods to do that. You should use YouTube’s automated subtitles or closed captions (CC) function, however it could not provide the finest outcomes. The opposite choice is to create your individual subtitles or closed captions from inside YouTube or with a toollike Dotsub.

For whichever technique you select, go to the Video Supervisor, click on on the drop-down arrow subsequent to the Edit button, and choose Subtitles & CC.


Set the video language that’s spoken most within the video.


Next, choose the way you need to add or edit subtitles or closed captions.


Lastly, observe the prompts to finish the setup course of.


Every of the information above may help you reach your YouTube advertising campaigns. Make sure to keep good monitoring and analytic stories so that you’ll be capable of make educated and knowledge-driven selections transferring ahead.

See more: 7 Ways to Improve Your Social Media Engagement

Share this post