Do you need to activate more folks throughout live events?
On the lookout for methods to generate pleasure and social publicity throughout a giant occasion?
On this article, you’ll uncover six methods companies have leveraged social media to create connections with folks throughout events.
#1: Broadcast Live From the Event
Leverage the ability of live events by bringing followers into the motion with stay broadcasts. Live video grants viewers from close to and much entry to an expertise that they might have in any other case missed out on.
Cadillac turned the grand opening of Cadillac Home in New York right into a nationwide event with Periscope, drawing over a hundred,000 viewers and almost 600 Twitter engagements.
Unsure you need to decide to a full broadcast? Use Snapchat to offer viewers a peek at what’s taking place. Hilton Hotels began on Snapchat by sharing behind-the-scenes content material from a Jason Derulo concert at their Bayfront San Diego location, focusing on youthful travelers to join their HHonors program.
Pilates coach Cassey Ho of Blogilates shares meetups and live appearances with Snapchat followers who can’t make it to the events.
Along with bringing in viewers from afar, live broadcasts additionally improve the expertise of these in attendance. Use stay video to announce actions, giveaways, or particular friends in the course of the event, making certain that attendees don’t miss out on thrilling actions.
You may both plan your broadcasts forward of time or be spontaneous, so long as you ship value to the viewer. To offer your viewers a purpose to remain engaged, you canoffer thrilling content material, Q&A periods, or the possibility to win a prize or expertise.
If you realize you’ll be broadcasting live, make sure you promote your broadcast forward of time. Attain your viewers throughout a number of platforms with dynamic messaging to construct pleasure and curiosity.
#2: Create Shared Experiences With Snapchat Geofilters
For those who’re seeking to attain shoppers at an event, Snapchat geofilters are a superb possibility, providing you with the chance to turn out to be a part of the attendee’s event story. This tactic can be useful if what you are promoting shouldn’t be capable of bodily activate at an event however you continue to wish to attain attendees.
Whereas buying a branded filter distributed throughout Snapchat can price companies upwards of $700,000, the platform’s customized geofilters can help you goal a selected location and time for a a lot smaller price range. Setting up a geofilter is a fast course of with easy-to-follow steps.
When you select to deploy a customized filter on Snapchat, ask followers to ship you snaps that includes the filter for an opportunity to be reshared. This encourages attendees not solely to make use of the filter, but additionally to actively interact with what you are promoting, making you part of their story.
#3: Geotarget Attendees to Provide Particular Entry
Geofencing and site concentrating on are two highly effective ways for driving engagement amongst a concentrated group on-web site. You’ll be able to ship premiums akin to unique content material, particular occasion entry, or prizes.
Sonic leveraged geotargeting to advertise their particular-version shakes at Coachella. They used Instagram targeted ads to achieve concertgoers on the event.
Sonic served adverts to Instagram customers inside a sure proximity to the festival with a call to action to order one of many particular-version shakes. Sonic then delivered the shakes to customers on-website. The cost for the shake? An Instagram post!
Not solely did this revolutionary tactic present publicity for the model and its marketing campaign, however it was additionally properly matched with the viewers attending the occasion, an necessary consideration when deploying any device.
#4: Turn Tweets Into Currency
How about utilizing social to activate a branded on-website expertise? Companies reminiscent of Old Navy and the PGA use Twitter-powered merchandising machines to show tweets into foreign money.Ask members to both tweet from the machine itself or activate the machine utilizing a hashtag to obtain their prize.
Outdated Navy’s U.S. marketing campaign generated 3,500 tweets and over 12 million impressions main as much as their summer time sale. Westin Hotels’ National Running Day-themed machine drove 183,000 impressions and 15,000 engagements with content material mentioning the model or marketing campaign hashtags.
#5: Plan a Scavenger Hunt for Followers
Reward your followers for attending an occasion with the possibility to win whereas partaking in a bit of model enjoyable. “Instahunts” leverage social media to distribute clues on the place to search out prizes or the subsequent clue.
IndyCar driver James Hinchcliffe engages followers at every race location with “Hinchtown Hand Me Downs,” hiding cash across the event campus that may be redeemed on the IndyCar merchandise tent.
You may execute instahunts throughout social networks for the best attain or require engagement on a selected channel. Additionally think about using dwell video to announce the clue, give hints, or drive visitors to a different platform.
To drive probably the most engagement, you should definitely promote the hunt main as much as the event. Should you select to advertise throughout channels, specify if the clues can be restricted to at least one platform so your viewers doesn’t miss out.
#6: Show a Living Storyboard of Social Posts
Along with face-to-face contact, reside occasions present a way of community and shared curiosity. To hitch in the community, curate nice content material from the event and share it. Whether or not you’re providing a photograph alternative or creating an expertise worthy of a Kodak second, encourage attendees to share photographs on a selected platform or with a hashtag to grow to be part of the story.
When you begin the story, showcase it with a digital show. You need to use apps likeTweetwall or TweetBeam to observe hashtags and mentions to create a living storyboard from events.
Music festival Bottlerock used social aggregator TINT on their web site main as much as their occasion in addition to on-web site to broadcast social posts on the jumbotrons. Followers on the venue who shared posts utilizing the hashhag #BOTTLEROCK might see their images and tweets broadcast throughout the venue.
This tactic permits followers to connect with the event and your enterprise whereas enhancing their event experience.
Conclusion
Live events supply manufacturers and entrepreneurs a dynamic platform to achieve customers and kind significant connections. Face-to-face interactions and distinctive experiences create alternatives to ship an enduring affect. However how do you prolong these moments previous the preliminary connection? Are you able to translate these experiences to shoppers away from the event? The reply is sure.
Making significant connections together with your viewers is paramount in at the moment’s noisy, aggressive market. Selecting to activate at live events brings your brand into the story, providing an optimum likelihood for connection. Integrating social technique into your activation extends the expertise and influence on your viewers.