With 1.45 billion active users every day and counting, knowing Facebook demographics is vital to reaching your audience.
And despite the controversy surrounding Fb in the first half of 2018, the platform’s users just can not quit. Even if they want to. For the most part, revelations about Russian meddling and Cambridge Analytica’s data abuse were taken in stride. Actually, in its first quarter 2018 earnings report, Fb revealed that its user numbers have gone up.
In terms of social media advertising and marketing, including Facebook in your technique is a no brainer.
26+ Facebook demographics that you should know in 2018
1. There are more than 2 billion monthly active users on Fb
As of March 31, 2018, Facebook reports that it has 2.2 billion active users on its website every month. That’s up from the 1.74 billion monthly active users reported in the final quarter of 2017.
Facebook age demographics
2. A majority of Americans of all ages have accounts
Except for people over the age of 65, more than half of Americans in all ages group say they’re on Fb. Aside from YouTube, no other social media channel has such a broad take-up range across age teams.
3. In the United States, Fb is most prevalent with millennials
That is great news for marketers since from 25 to 34-year-old age range is usually their target audience. The same poll discovered that 82 % of 18 to 29-year-olds and 79 % of 30 to 49-years olds have Fb accounts.
4. 34% of teenagers think Fb is “for old people”
A recent survey from Forrester Research discovered that 34 % of online U.S. teenagers think that Fb is “for old people.” However, while they might feel Fb is the oldie network, they are still utilizing it: 76 % of 12 to 17-year-olds use the platform.
5. Most parents are “friends” with their teenage children
Over 80 % of parents on Fb say they’re friends with their teenagers on the network. Apparently, only 33 % of adults say they follow their teens on Twitter. In fact, 82 % of adults say they aren’t friends with their teenagers on any other website.
6. Seniors use Fb the least, but more are joining
Only approximately one-tenth people 65 and older in the United State use Fb. While they are the smallest demographic group in the U.S., they have doubled in size since 2012.
Facebook gender demographics
7. In the U.S., more women use Fb than men
However, the gender split is pretty even. Based on Pew Analysis Heart’s most recent survey, 74 p.c of girls report that they use Fb, versus 62 p.c of males.
8. Young women are leading the conversation
Women are taking benefit of women-led Fb teams to share stories and coordinate movements like #TimesUp and #MeToo. Since the starting of the year, 18- to 24-year olds have been talking about International Women’s Day at a rate of 3 times more than other topics on the platform.
9. Women are more likely to create meaningful Fb Teams
Based on Facebook data, women are 40 % more likely to create teams that become meaningful to people.
10. The majority of fundraisers on Fb are run by women
Almost 70 % of all Fb fundraisers are made by women. These findings suggest that women are turning to Fb for community building exercises.
11. More than 60 percent of users in the Asia-Pacific are male
Fb’s user-base in the Asia-Pacific is a bit male-skewed. Overall, only 38 % of all users surveyed by Kepios identified as female. The difference is particularly pronounced in Afghanistan, where solely 15 p.c of customers are feminine. That figure is just slightly larger in Pakistan, where 23 % of users are female, and in Bangladesh, with 24 % of female customers.
Facebook location demographics
12. Fb users are more likely to live in the city
Approximately three-in-four U.S. users say they live in urban areas, followed by suburban, and then rural. That is pretty consistent with social media use generally. It’s worth noting that after YouTube, Fb has the best percentage of adults who say they live in rural areas.
13. The majority of Fb audience is based outside of the U.S.
Contrary to what many social media marketers might think, the United States only represents 12 % of Fb’s entire user base.
14. Asia-Pacific is Fb’s largest and quickest rising region
Over 794 million (38 %) of Fb’s active users live the Asia Pacific every month. Europe is the social network’s second largest area, with 364 million users. After that’s the United States, with 239 million users.
15. Mobile reigns supreme in the Asia-Pacific
Based on Kepios, 93 percent of users in the Asia-Pacific area are accessing Fb on their mobile devices.
16. More than half of Fb users speak a language other than English
Over 50 % of the social network’s 2 billion users speak a non-English language. If what languages your fans speak, you could either depend on the Fb Translate tool or leverage Fb’s dynamic language optimization advert feature. It could also be worth it to make multiple Facebook pages in different languages.
17. Aside from English, top languages are French, Spanish and Portuguese
Research that examined the most common languages Fb bots were talking found that English, French, Spanish, and Portuguese were most regularly in use. That is followed by German, Italian, Arabic, Russian, Chinese, and Dutch.
Fb income demographics
18. Fb users are well-educated, however, not compared to other networks
77 % of U.S. adults who use Fb have a college degree or more, however, 60 % only have a high school diploma or less. Compare that with LinkedIn, the place only 9 % of users have a high school diploma or less.
Fb education demographics
19. Many Fb users earn more than $75,000 per year
Upward of 75 % of U.S. adults who use Fb earn more than $75,000 per year. The spectrum, but isn’t too broad. For instance, 74 % of U.S. adults who say they use Facebook earn $30,000-$49,000. And 66 % of U.S. users say they earn above $30,000.
20. Adults are beginning to look for jobs on Fb
In an online poll of 5,000 adults conducted by Morning Consult, one-in-four people in the US mentioned they searched for or found a job utilizing Fb.
Other Facebook demographics
21. Most adults log on to Fb daily
Approximately two-in-three U.S. adults (68 %) say that they’re Fb users and roughly three-quarters of these users access Fb every day.
22. On average, people check Fb 8 times a day
Actually, Pew Research found that Fb users access the platform more usually than users of any other social network. Understanding this, you might want to refresh your Fb content more regularly than you might with other social channels.
You are also going to wish to know how the Facebook algorithm works, and how you could make it work for you.
23. In the U.S., Fb is most prevalent with Hispanic users
73 percent of U.S. adults who determine as Hispanic say they use Fb, versus 70 % black and 67 % white.
24. Nearly half of users only check Fb on mobile
Approximately 47 % of Fb users only log-on to Fb from their mobile devices. So, entrepreneurs without a mobile-friendly strategy needn’t apply.
25. Fb Messenger now has over a billion active users every month
With 1.3 billion MAUs, it might be worth considering how Facebook Messenger matches into your social media plan.
26. Users are largely unfazed by the Cambridge Analytica issue
A recent online poll conducted by Reuters/Ipsos discovered that around half of Fb’s American users say they haven’t recently changed the amount that they use the platform. An additional 25 % say that they’re utilizing the site more.
These Fb demographics, plus a whole range of other Facebook statistics, are essential to any smart Facebook marketing strategy.