The latest Instagram update includes what manufacturers and creators have been ready for — Instagram Reel Insights.
Since their introduction in 2019, Reels have developed into an integral part of Instagram’s ecosystem. They now sit entrance and center within the app, simply accessible from the home page, account pages, and Discover web page.
And the promoting efforts of Instagram Reels are paying off. More and more manufacturers and influencers are experimenting with the format. However, as the buzz around it grows (there are currently 169,000 Google searches for the phrase “Instagram Reels” per month!), entrepreneurs have unsurprisingly turn into eager to measure their performance.
Leading up to the recent replacement, the one approach to verify Reel efficiency was to:
- Go to the Reels tab in your account to check the number of views every Reel obtained (displayed on the backside of every thumbnail)
- Open an individual Reel to see how many likes and feedback it received
And when you can still use these steps for a quick verify on a specific Reel, it is now possible to measure and monitor the performance of your larger Reels strategy via Instagram Insights.
Keep reading to learn more about:
- The definition of Reels analytics
- Causes you have to track Reels analytics
- Useful Reels metrics
- Navigating Reels Insights in the Instagram app