5 Brands Doing Unique Things on Social Media (1/2)

Last Updated on January 28th, 2020 at 3:22 pm

It’s hard to keep up with the Kardashians these days, let alone brands are doing unique things on social media.

However, it’s vital to stay on top of things. These days, simply having an overactive, wisecracking Twitter account is not enough to stand out. And frankly, it is kind of annoying. Continue reading →


Continue with some other parts to create a perfect Instagram profile…

6. Trackable Link in Your Bio (That You Change Frequently)

One of the biggest frustrations people have with Instagram — particularly businesses — is that it’s not exactly an ideal platform for driving traffic away from the app to a site, a Twitter page, or somewhere else. That is because clickable URLs are not permitted anywhere except the single “website” box in your bio. Continue reading →


With 500 million daily users and over 80 % of Instagram accounts following a business account, it is vital that marketers include Instagram as a part of their social media marketing strategy. All of it begins with a perfect Instagram profile.

A perfect Instagram profile has some things in common, including simply identifiable usernames, a recognizable profile image, a steady stream of Instagram Stories and pictures, an informative yet delightful bio, a link to a relevant landing page or a campaign, and more.

Keep checking to learn how to customize your Instagram profile so it looks great, tells your potential followers who you’re, and gives them a reason to follow and engage with you. Continue reading →



Facebook Audience Insights, used wisely, assists you to connect your brand directly to your customers.

Fb is one channel to interact with your audience.

However, how do you know you are reaching the right people?

You should dig deeper than knowing just the age and gender of your followers. You need more detailed insights such as job titleshobbies, and relationship status.

So you could say, show, and share the right things. At the right time. With the right content.

So you could tell your boss, “it’s working!

So she-or-he can tell you—”nice, you could keep your job.” Continue reading →



Musical Instrument Digital Interface is one of the most necessary tools for producers and musicians.

When you interact with any type of digital music machine in your workflow, you are probably utilizing it already.

With such a necessary part of the recording and mixing process, it is hard to know where to begin. MIDI is extremely powerful and utilizing it could be confusing.

However, it does not have to be intimidating. Utilizing MIDI has so many advantages that learning how is worth the time it takes.

This guide will provide you with everything you should know for making MIDI a strong part of your process—from basic MIDI connections to utilizing MIDI effectively in your production workflow.

When you are already utilizing MIDI, I will also cover some helpful ideas to help you get the most out of your current setup.

To help you navigate this guide here’s everything you should know about MIDI organized by topic: Continue reading →


Minor Scales: How to Make Sad Music

Last Updated on January 16th, 2020 at 12:11 pm

The major and minor scales are the basis for any melody in western music. These foundational patterns have strong links to basic emotions for most audiences.

Major scales are normally related to happiness, while minor scales usually evoke feelings of sadness and melancholy.

The somber mood of minor scales has a strong impact on listeners. You should learn how to use them if you wish to access the distinctive environment the minor tonality creates.

However, the minor mode is more complicated than its happier counterpart. There are several different versions and discovering the key signature takes a bit more work.

In this article, I will explain everything you should know about the minor scale and how to use it in your music. Continue reading →



Hard Truths: A Good Mix Takes Work

Last Updated on January 16th, 2020 at 11:55 am

a good mix
Sometimes everything is going smoothly in a session and your process feels effortless. Unluckily, this is not always the case.

We wish to combine to be simple and satisfying and fun—and sometimes it is! However, any pro mix engineer could tell you that the bulk of their time is spent on difficult and challenging tasks.

I will get straight to today’s hard truth: getting mix is hard work.

That does not mean there are not methods to make your life simpler as you mix. However, when you aren’t prepared to put in the effort your outcomes will never measure up.

It isn’t meant to be discouraging.

The flip side of this hard truth is that you could improve the sound of your basic tracks by a big margin when you simply put in the time to do everything you could.

Here’s how to do it. Continue reading →