Continue with some tips to make the perfect Instagram bio
4. Make the most of your bio link
With swipe-up story hyperlinks and shopping on Instagram, there are many choices now to drive traffic to your website from Instagram. However, your Instagram bio hyperlink is still a valuable opportunity to send profile visitors to any page you’d like them to visit—whether it’s a Kickstarter marketing campaign or a YouTube video.
Many brands hyperlink out to their site’s homepage by default until they have the chance to advertise something particular.
Nevertheless, you may also hyperlink to:
- Your newest product launch to ride the wave of another Instagram advertising efforts that bring attention to it
- A hyperlink curation page, powered by a tool like Link Tree, to advertise a variety of hyperlinks
- A signup page for a course, email listing, contest, and so on.
- Your newest article or video if content material is at the heart of your enterprise
- An occasion registration page, like a Meetup or tradeshow
Simply make sure to adapt your bio copy to include a call to action for your new hyperlink if you add one.
If you wish to track just how effective your bio hyperlink is at driving traffic relative to other Instagram sources, you should utilize a URL shortener like Bit.ly, along with UTM tracking, to measure just how many click-throughs it’s generating.
No matter choice you select, keep your targets in mind and where you cover them across your profile and content material. You may change your Instagram bio hyperlink as usually as you want, and improve its effectiveness by letting customers know in individual posts and stories to “check out your bio hyperlink for more info.”
5. Creating “Action Buttons” to help users reach you
Speaking from experience, it’s extremely common for customers to contact you after they come across your brand on Instagram.
Generally, they’ll send you a direct message on Instagram, but when that’s their only choice it could rapidly become hard to handle. That’s why it’s essential to direct clients to your preferred channels, whether it’s a phone number, email, or even directions to your store when you have a physical location.
Filling out your contact info on Instagram shifts most of this responsibility from your written bio to the appropriate “Action Buttons” which are simple to search out when customers visit your profile.
You could do this by editing your profile and tapping on “Contact Options.”
From right here, you could enter contact info or channels that makes it simple for customers to reach you:
- Phone number, which you can set for customers to either call or text you
- Email address, which can open the user’s default email app, ready to compose a message to the offered address
- Address, which will be transformed into “Directions,” permitting customers to pull up your business on a map and see where it’s in relation to their current location
- Third-party services to book an appointment, purchase a ticket, and more via platforms like Booksy and Eventbrite
People will use the contact info you provide, so only enter info for customer service channels you actually support. When you don’t have a phone line dedicated to customer support, don’t add in your private phone number just since you wish to have something there.
This contact info will seem as clickable buttons on your profile when seen via Instagram’s mobile app. When you have more than three action buttons, the rest will be accessible by tapping the three dots, like in the example below.
6. Enable Shopping on Instagram to showcase your products
You could have noticed the “Shop” action button in some of the examples above.
The Shop tab will appear by default after you arrange Shopping on Instagram and begin tagging photos with product tags. You may learn more about how to set this up in your own Shopify store.
The Shop tab can also be home to all of the content material you’ve tagged with your product tags, giving customers the chance to buy your collection via the images you’ve posted. They could tap on any of those images to view it and to learn more about the products featured in them, and tap once more to visit the product page on your site to make an order.
Try to just use product tags on images that clearly show off your merchandise to create a carefully curated gallery of product images under your Shop tab.
7. Curate Highlights for your profile
Stories are a necessary part of Instagram marketing, and Story Highlights give them a longer lasting presence on your profile. They permit you to save individual stories into different “highlights,” which you get to name and arrange as you see fit.
Those highlights will live in your profile indefinitely right underneath your bio, above your feed, and when clicked will display the saved Stories one after one other.
Not solely will your expired stories of the day be given an extended lifespan, but you’ll also be capable of function content material that strongly represents your brand at the top of your feed where customers are probably to see it.
This provides you an opportunity to manage the narrative, and even produce stories with the express function of turning them into highlights.
Creating highlights is simple. Head to your profile page, and then click on the “New+” circle under your bio, and you’ll be capable of choose all of the stories you wish to add to this particular highlight.
You’ll then be asked to name your highlight. Note that you only get a maximum of 15 characters, including spaces, so you wish to be clear and creative enough to grab attention.
After you’re all set, edit the cover picture and it will be published to your profile. You may add to your highlights at any time by simply clicking on it and pressing “Edit.”
There are countless methods you can arrange your highlights, however, some of the more common themes embrace:
- Event coverage or event details
- User-generated content material
- Product tutorials
- “How It’s Made” content material
- Behind the scenes content material
- Product options or highlights of bestsellers
- News and announcements
Make the most of your Instagram bio
As you go about constructing relationships with others on Instagram and posting new content material for your current followers, customers are certain to visit your Instagram bio out of curiosity or for a quick update about your enterprise.
Your Instagram bio is your shot at making a powerful introduction on behalf of your brand and convincing these visitors to stick around for a while or even follow along.