Creating playlists that group your music by topics, moods, or genres can significantly boost your presence on Spotify. Not only does it make it easier for listeners to find your tracks, but it also increases your streams as users naturally move from one song to the next. One of the best ways to achieve this is to get a ‘This Is’ playlist on Spotify. This unique playlist acts as a definitive collection of your best tracks, giving listeners an easy way to explore your music.
In this article, we’ll explore what the “This Is” playlist is, why it matters, and how you can use it to elevate your music career.
How to Get Featured in a “This Is” Playlist on Spotify?
To increase your chances of being featured in a “This Is” playlist on Spotify, follow these essential strategies:
- Upload Consistently: Regularly release new music to keep your profile active and attract attention from Spotify’s algorithms.
- Build an Engaging Social Media Presence: Connect with your audience on platforms like Instagram, TikTok, and Twitter to drive traffic to your Spotify profile.
- Promote Key Tracks: Focus on pushing your standout songs through playlists, social media, and collaborations to make them more discoverable.
- Customize Your Artist Profile: Optimize your profile by adding eye-catching visuals, an engaging bio, and links to your other platforms.
- Consider Paid Promotion: Investing in Spotify Ads or other promotional tools can help increase your reach and draw attention to your music.
What is “This Is” Playlist on Spotify?
Spotify automatically creates a “This Is” playlist for artists once they reach 50 songs on their account. This feature is available to all artists, whether they use the platform on desktop or mobile.
The playlist highlights an artist’s greatest hits, offering a curated collection of their most popular tracks. It also provides valuable stats like the number of saves and total listening time. For example, take a look at The Weeknd’s “This Is” playlist—it’s a perfect snapshot of his top tracks.
Why the “This Is” Playlist Matters for Artists?
A “This Is” playlist benefits both listeners and creators, creating a win-win scenario. For artists, this curated mix drives additional engagement and offers more opportunities to elevate their content within their genre. How does it work? Users play the playlist, generating more streams and likes for the artist. This increased activity signals Spotify’s algorithm, boosting the artist’s tracks in charts and weekly playlists, ultimately making their songs more valuable.
The best part? Artists don’t need to take any extra steps. Once you hit the required number of songs, the playlist is automatically generated, seamlessly amplifying your reach and visibility.
How to Speed Up “This Is” Playlist Creation on Spotify?
Reaching 50 tracks on your Spotify profile might seem like a daunting task, but it’s more achievable than you think. The key is consistency. Regularly upload new music according to a schedule and keep your audience informed about upcoming releases. Promoting your tracks on platforms like TikTok and Instagram can also boost your credibility and engagement, helping you hit the milestone faster.
Don’t overlook YouTube as a promotional tool. Take inspiration from Eminem and his album The Death of Slim Shady. He released several promo videos, like the Basement trailer and Graveyard Album trailer, to generate buzz. When the songs dropped simultaneously on YouTube and Spotify, fans were ready and started streaming immediately, creating massive engagement.
While established artists might not need extensive promotion due to their loyal fanbases, emerging musicians can benefit significantly from these extra efforts. Building momentum with consistent releases and strategic promotion will not only help you reach 50 tracks but also position your music for better engagement and visibility.
How to Push Your Music for a “This Is” Playlist on Spotify?
Getting featured in a “This Is” playlist doesn’t just happen—it’s the result of strategic planning and consistent effort. Here’s how you can maximize your chances of landing your best songs on this coveted Spotify playlist:
1. Focus on Promoting Your Best Tracks
Don’t underestimate the power of pushing your standout songs. As you release new music and build engagement, aim to get your top tracks featured in regular Spotify playlists like Release Radar and Discover Weekly.
- Release Radar highlights your most listened-to tracks for your existing audience.
- Discover Weekly introduces your music to new listeners who share similar tastes, based on Spotify’s personalized algorithm.
By ensuring your favorite songs appear in these mixes, you’ll naturally draw attention to your catalog, paving the way for more recognition.
2. Bring Users to Spotify
Your “This Is” playlist won’t make much impact without a growing audience to stream your music. If you’re still building your fanbase, actively promote your music across multiple channels.
- Use social media platforms like TikTok, Instagram, and YouTube.
- Join forums and discussions on Reddit or music-centric communities.
- Share your most engaging tracks and invite listeners to explore more on Spotify.
Highlight the value of your music and make it easy for listeners to find you on Spotify.
3. Customize Your Artist Profile
First impressions matter, especially on Spotify. Make sure your profile reflects your unique style and professionalism.
- Create a cohesive visual identity with eye-catching images and album artwork.
- Write an engaging bio and consider including your real name or story to add authenticity.
- Use high-quality visuals to represent your music—great design can draw attention and boost credibility.
A well-polished profile not only attracts fans but also positions you for collaboration with distributors and promoters.
4. Leverage Paid Promotion
Paid promotion is often misunderstood, but it’s a powerful tool when used effectively. Many successful artists have boosted their careers by investing in targeted campaigns.
- Paid promotion can help get your tracks placed in playlists, attract real Spotify listeners, and increase streams, likes, and saves.
- Services like BuildMyPlays offer tailored Spotify promotion, helping you gain visibility and trigger the algorithm to recommend your music repeatedly.
You don’t need to go all out—start with a package that fits your budget and build momentum from there.