YouTube and SoundCloud are two media platforms that complement one another nicely collectively. With the fitting advertising techniques, you’ll be able to develop your SoundCloud group with YouTube, and vice versa. You possibly can’t discredit YouTube’s influence on SoundCloud. Having an excellent following on a number of platforms is important to reaching social proof as an artist. This contains Facebook, Instagram and Twitter as nicely, however for an artist, YouTube is especially essential as a result of it additionally focuses on media.
YouTube has a consumer base of roughly 1 billion individuals – an un-ignorable quantity if, as an artist, you’re trying to develop your on-line presence. There’s no cause to not begin using YouTube to develop your following on SoundCloud. Somewhat effort goes a good distance, so let’s get to work.
Getting Started on YouTube
For those who’re an absolute newbie to YouTube, don’t fear – it’s simple to get began. You’ll be able to create a channel with any title, so it’s finest to go along with the identical identify you’re utilizing on SoundCloud to keep away from confusion. As for the content material you add, there’s a wide range of issues that’ll work. YouTube opens lots of doors so far as video content material goes, so don’t fear about solely posting songs. Share performances, interviews, and no matter else you’d wish to share with potential followers.
EDM, House, and different Electronic genres are fashionable on SoundCloud. In case your music falls into these genres, you need to use tutorials to usher in new visitors. The tutorial technique can work with different genres to some extent, however digital music is just the largest on SoundCloud, and the simplest to capitalize on. There are such a lot of listeners who fiddle with Ableton, FL Studio, or GarageBand. Bringing them in with some helpful information can turn them right into a fan of your music with the suitable route.
One other approach to make your YouTube content material a bit extra eye catching is to make music movies. A music video doesn’t should be reside-motion to be one thing individuals need to see. Freelancers can create some fairly excessive-high quality animated movies based mostly in your concepts. You possibly can even discover some actually good tutorials on YouTube that can assist you create your personal video. The best possibility would possible be to only make a lyric video to your first attempt. For example, try this lyric video for The Hush Sound’s “The Lion’s Roar”:
Placing YouTube content material to good use
So that you’ve received concepts on your YouTube content material. Now, let’s dive into how one can direct this site visitors to SoundCloud. The simplest, and one of the vital environment friendly methods, is free downloads. Not all artists wish to give away their music free of charge, nevertheless it’s turning into far more frequent now days. You don’t have to present away every little thing – however a couple of free tracks will go a good distance with regards to selling music on-line.
Another choice you have got is to supply your music as royalty-free, and simply ask that individuals who use it offer you credit score. That is one other factor not everybody goes to wish to do, however as an aspiring artist it may assist get you publicity. Not solely does it get individuals searching for a music to make use of for his or her content material, however it may end in extra visitors from the advert. Whether or not you’re providing free downloads or royalty free music, ensure that the hyperlink is on SoundCloud. Don’t put it on YouTube, simply promote it there as a “SoundCloud Followers Exclusive” to encourage individuals to observe you.
You also needs to be regularly mentioning that you’ve got extra content material out there on SoundCloud. Anytime you add a video, add that tidbit of knowledge firstly and finish. On the very least put an annotation, however a verbal call to action referring to that annotation hyperlink is most well-liked. At all times embody a hyperlink to your SoundCloud profile in your YouTube video descriptions as properly.
Double social proof
The great factor about specializing in a couple of platform is that it builds a brand new layer of social proof. Having hundreds of followers and performs on SoundCloud is one factor, nevertheless it’s not sufficient. Expertise scouts and labels are on the lookout for artists with an enormous social media following. When you have 43 subscribers on YouTube, it could actually go away folks questioning your SoundCloud metrics.
Getting views and plays is difficult sufficient with all of the competitors on the market. Loading up each your accounts with some paid views, likes, followers, and subscribers will help you out of this early rut. It’s not required, but it surely’s an possibility for these seeking to jumpstart their profile on YouTube, SoundCloud, or each.
Keep in mind, YouTube has a much bigger userbase, so constructing social proof on there may be important. There are such a lot of movies to look at, and those with no views typically get left behind.
All price it ultimately
When you’ve managed to get following happening each SoundCloud and YouTube, you’ll be glad you probably did. New followers can be coming from in all places, making advert revenues enhance. You’ll additionally begin getting some hype round your self as an artist, which may open doorways for a profession. Something is feasible, nevertheless it all begins with onerous work and dedication. All this is only one a part of turning into an SoundCloud star, however it’s an essential half so don’t neglect it!
Read more: 3 Ways to Analyze Facebook Video Performance