Facebook ads can help you connect with your audience, but the comments section may sometimes create problems. Spam, off-topic conversations, or negative remarks can distract viewers from your message. By turning off comments, you can take control and ensure your ads remain focused and professional.
This guide explains how to turn off comments on Facebook ads in 2025. Follow these steps to keep your advertising campaigns clean and effective. Ready to manage your ads better? Let’s dive in!
Why You Should Manage Facebook Comments
Social media plays a big role in how people shop today. Many users turn to platforms like Facebook to find reviews and recommendations before making a purchase. While positive comments can boost your brand, negative or spammy ones can scare potential customers away. Ignoring comment moderation could hurt your reputation and cost you sales.
Think about your shopping habits. When you see an ad for a product, do you buy it immediately, or do you read the comments first? Most people check what others are saying. If they see too many negative remarks or spam, they’ll likely look for alternatives.
If your ads are generating lots of engagement, managing all the comments manually can be overwhelming. Customers expect quick responses, and delays might make them lose trust in your brand. This is where automated comment moderation comes in. It helps you respond faster, reduce spam, and show that you’re attentive and helpful.
Moderating comments also gives you a chance to share useful information that could help undecided buyers. A quick, thoughtful reply can make all the difference in turning a visitor into a customer.
Managing your Facebook comments isn’t just about avoiding negativity—it’s about protecting your brand, building trust, and maximizing the success of your campaigns.
Managing Comments on Facebook Ads
You can easily manage comments on Facebook Ads using an auto-moderation tool.
These tools automatically detect keywords or specific types of content, such as spam, and respond with preset actions. For example, they can hide or delete comments or reply automatically. Many tools also allow you to set up moderation for multiple Facebook Pages at once.
Auto-replies make it easier to handle complaints or negative opinions. For instance, you can thank users for their feedback and move the conversation to private messages. They also let you hide unwanted comments from trolls or competitors, such as those containing links.
You can customize auto-moderation rules based on the type of comments you want to address:
- All comments
- Text-only comments
- Comments with links
- Comments with pictures or videos
This helps you provide more relevant responses to customer questions and solve their issues in real time.
Whenever an auto-moderation rule is triggered, you’ll receive an email notification. This ensures you can spot and manage negative comments quickly without needing to monitor everything manually.
How to Turn Off Comments on Facebook Ads and Posts
On Facebook, you can easily turn off comments in Groups, but it’s not as simple for Facebook Pages. While there’s no direct option to turn off comments on ads or posts, you can use Facebook’s Page moderation settings to manage comments.
To do this, go to Facebook Page Settings > General > Page Moderation and add common words like “do,” “to,” and “you” to your blocked keywords list. This will hide comments that include those words.
The downside? This method blocks comments on all your ads and posts, not just specific ones. It also might not catch every comment, as some users may avoid using the blocked keywords.
If you want an easier way to disable comments on specific ads or posts, keep reading to learn about better options.
Can You Turn Off Comments on Facebook Ads?
Yes, you can turn off comments on Facebook Ads, but it’s usually not a good idea. Customers like to share their thoughts, and their feedback—good or bad—can be helpful for your brand.
If you disable comments, you might upset or discourage people who want to share something positive about your business. Ads without comments can also look suspicious. Without comments, there’s no social proof, which makes your ad less engaging and less interesting to viewers.
A better option is to use tools to manage comments. You can filter out spam, hateful messages, or anything unwanted while still allowing meaningful feedback and engagement. This keeps your ads looking trustworthy and helps you connect with your audience.
Final Thoughts
Managing comments on your Facebook Ads is an important part of running successful campaigns. While turning off comments completely is an option, it’s not always the best choice. Comments provide valuable feedback, social proof, and opportunities to engage with your audience.
Instead of disabling comments, consider using tools to filter out spam or negative remarks while keeping meaningful conversations open. This helps you protect your brand, build trust, and create a better experience for potential customers.
Ready to take control of your Facebook Ads? Follow the steps in this guide to manage comments effectively and keep your campaigns focused and professional!