How to Use Facebook Custom Audiences (2/2)

How to use your Custom Audience

When you have set up one or more Custom Audiences, they are very simple to use.

1. Open Facebook Ads Manager and click on Create Advert.

2. Follow the steps to set up your advert.

3. Set the advert to focus on your chosen Customized Viewers.

4. Refine your targeting options. For example, when you are running a campaign to give a discount to new customers, be sure to exclude existing customers from your Custom Audience targeting for that particular advert.

5. Set your budget and timing as usual and you are ready to go.

However, that is just the technical side of using Facebook Custom Audiences. You additionally need to think about how to use Facebook Custom Audiences strategically. Listed below are some ideas:

Use Facebook Custom Audiences for remarketing

Remarketing is an effective method to remind people about products they’re ins—or have even abandoned in shopping carts—encouraging them to take the final step of making a purchase.

For instance, Jolly, an art and writing supplies firm from Austria, used Custom Audiences to target adverts to people who had recently visited its site. Combined with lookalike audiences (more on those below), this strategy permitted Jolly to improve website conversions by 1.65 times, with a 1.7 times return on Facebook ad spend.

Use Facebook Custom Audiences to reach your most likely repeat customers

Existing customers already know and trust your brand—so marketing to them can produce much higher conversion rates than attempting to reach people who haven’t bought from you before. It is much simpler to convince a satisfied customer to make a second buy than it’s to acquire a new buyer in the first place.

This does not only apply to online purchases. Utilizing a Custom Audience from a customer list, you could invite old customers to return to your retail store, send special offers for repeat clients, or let people know when you release a new version of a product they already own.

The tour operator TUI Belgium used a Custom Audience of people that had previously booked tours with the firm as the goal for a collection ad campaign promoting holiday packages for example.

Use Custom Audiences to increase app engagement

In case you’re running an advert to increase app engagement, there’s no point displaying the advert to people who have yet to download your app. With a Custom Audience of people who already have your app downloaded, you could target your advert effectively, helping you to get the maximum impact for your finances.

Use Custom Audiences to develop your Facebook following

People who are already engaging with your business would make good Facebook Page followers. Some of them are likely following your Page already, but lots of them will notknow you have got a Facebook Web page, or simply would possibly by no means have thought to hunt you out on social media.

Use a Facebook advert with Customized Viewers based mostly on web site guests or a buyer listing to advertise your Fb Web page to this extremely focused group. Simply ensure to exclude individuals who have already appreciated your Web page, so that you don’t pay to achieve current Fb followers.

Use lookalike audiences

You need to use lookalike audiences to focus on people who find themselves just like individuals who already work together with your enterprise—which means they’re prone to have an interest within the services and products you supply.

Even if you happen to don’t have a big sufficient listing but to create a Customized Viewers out of your buyer listing (you want a minimal of 1,000 contacts), you may create lookalike audiences based mostly on a Customized Viewers of people that have visited your web site or who already like your Fb Web page.

For instance, Shopify used this technique to attain a two times lower cost per lead once they used lookalike viewers of individuals based mostly on Customized Viewers of web site guests. Paessler IG used lookalike viewers based mostly on a Customized Viewers of people that had beforehand accomplished lead kinds to achieve related IT professionals who weren’t conscious of its merchandise and achieved a 63 % decrease in CPM, 51 p.c lower in price per lead, and 64 p.c lower in price per click on.

The way to increase your Customized Viewers

There’s worth in making an attempt to increase your Customized Audiences since they put your advert in entranthe ce of extra focused potential followers, followers, and clients.

Listed below are some methods to increase your listing.

Use Fb Advert varieties successfully

While you’re making an attempt to construct your Customized Viewers, you need to get your Facebook ads in entrance of numerous folks, focused appropriately. Use the Consciousness marketing campaign aims to verify your advertisements attain numerous folks in your focused group.

Growing your promoting bid barely may help attain much more folks and construct your Customized Viewers extra rapidly.

Take a look at and tweak your advertisements for optimum conversion

So as to develop your Customized Viewers, you want folks to interact together with your advertisements. The simpler your advert, the extra rapidly you’ll construct your Customized Viewers.

We’ve acquired a complete weblog submit on how to test and refine social media ads, however, listed here are some key advert parts to check:

• Headline
• Advert textual content
• Hyperlink preview textual content
• Name to motion
• Picture or video
• Advert format

Use Fb Viewers Insights

Facebook Audience Insights can provide you with useful details about the demographics of any of your Customized Audiences. You’ll be able to then use that data to focus on advertisements to new potential Fb connections. If any of these new folks interact together with your advertisements or your Fb Web page, they may turn into a part of your engagement Customized Viewers.