Professional vs. Personal Account on Instagram: What’s the Difference?

In this guide, we’ll break down the main differences so you can pick the best option for your goals. Whether you’re an influencer, business owner, or love sharing life updates, understanding these differences can help you get the most out of Instagram. Let’s dive in and find the best fit for you!

What Is an Instagram Professional Account?

An Instagram Professional Account gives you access to extra tools and features. With it, you can promote your posts to reach people around the world, set up quick replies, add a contact button, create a shopping page, and much more.

It’s designed to help you grow and connect with a wider audience.

Choosing Between a Personal and Professional Instagram Account

A personal account is great if you mainly use Instagram to connect with friends and family. But if you’re looking to add useful tools and features, a professional account can be a good choice, too.

One key difference: a personal account can be set to private, so only your followers see your posts, while a professional account is always public.

Benefits of a Professional Instagram Account

Instagram Insights

With Instagram Insights, you get access to analytics that show how your account is performing. You can see details like how many people see your posts, how they interact with your content, your total followers, and more.

Boost Your Posts

A professional account gives you the option to “Boost” posts. Just tap the Boost button next to a post, choose a goal, add a link or action button, and reach more people who are interested in your content.

Set Up Quick Replies

With a business account and lots of followers, you might receive many messages every day. To save time, you can use the Quick Replies feature to set up responses for frequently asked questions.

Add a Contact Button

A professional account allows you to add a contact button directly on your profile. This lets you easily share your phone number, email, or WhatsApp, so customers can reach you quickly.

Perfect for retailers and e-commerce businesses, Instagram Shopping lets you add a Shop tab to your profile. This allows visitors to browse and buy your products right from the app.

Schedule Your Content

If you manage multiple social media accounts, scheduling posts can save you time. With a connected Facebook account, Instagram lets you plan and schedule your content in advance to reach your audience at the best times.

Switch From Personal to Professional Account on Instagram

Now that you know the benefits of a professional Instagram account, follow these steps to switch:

1. Open the Instagram app and tap your profile icon in the bottom-right corner.

2. Tap the three lines at the top of the screen, then choose “Settings & privacy.”

3. Select “Account type and tools.”

4. Tap “Switch to professional account” and follow the instructions on the screen.

Easy Tips to Grow Your Instagram Professional Account

Try these tips to reach more people on Instagram:

• Add your contact info to your profile.
• Post regularly to keep followers interested.
• Make high-quality photos, videos, stories, and reels.
• Check Instagram insights to see what works best.
• Use hashtags to reach more people.
• Reply to messages, comment back, and answer questions quickly.
• Boost your posts to reach a bigger audience.

These simple actions can help you grow your account and connect with more people.

Conclusion