If you’re unsure about the need for a TikTok social media marketing strategy, we’re here to convince you that it is absolutely essential. TikTok has emerged as the fastest-growing social media platform to date, reaching a remarkable milestone of 1 billion users in September 2021, a record achieved within just four years of its global launch. 

We may lack the most recent user base data for TikTok, there are other compelling statistics that highlight the platform’s immense popularity. Within this article, we will delve into the essence of TikTok marketing, guide you on creating your own TikTok business account, and offer six invaluable tips to enhance your brand’s TikTok marketing strategy, among other essential insights. Continue reading →


TikTok in 2020 was the year of Dalgona coffee, Tiger King, songs. They were impressed by isolation-fuelled boredom, instructional hacks, political discourse, lockdown traits, and older generations scurrying over to the platform. We additionally noticed extra unorthodox and surprising brands discover their ft on the app as OOH promoting became futile because of the pandemic. These things set the inspiration for brands utilizing TikTok in 2021. We have been maintaining a close eye on the brands making a splash at the beginning of the year.

Who has been turning our heads? Let’s discover out who’s the best of brands utilizing TikTok in 2021.

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