Facebook introduced Facebook Marketplace where users can buy and sell with their communities in 2016. Think Craigslist, but with Messenger.
However, plans to incorporate more brands into the platform mean that big changes are underway. In June 2018, Facebook announced the feature for businesses to place ads in Marketplace. And soon Facebook will include more B2C options to the C2C platform.
In other words, keep in mind that Amazon with a hyper-targeting algorithm.
So, how does Facebook Marketplace work exactly? And what can businesses do to prepare? Keep reading to learn which features are currently available and how to plan for what’s in store.