Instagram has launched a new, full-screen home feed that includes more suggested Reels. Its design is to make it easier for users to discover and watch Reels, the short-form video format that has become increasingly popular on the platform. The new home feed will be rolling out to all users in the coming weeks.
The full-screen home feed will replace the current grid layout. The new layout puts Reels front and center, with a suggested Reel appearing at the top of the feed when users open the app. Users can also swipe left or right to browse through other suggested Reels.
Instagram has been working to boost the visibility of Reels in recent months. In September, the company launched a dedicated space for Reels on Explore, and earlier this month, it began testing a feature that would allow users to watch Reels without leaving their feed. The new home feed is another step in Instagram’s efforts to make Reels more discoverable and easy to watch.