In today’s world of short-form videos, platforms like TikTok and Instagram offer brands a great way to connect with their audience. Not only do people prefer these quick videos, but they also provide better returns on investment and have a higher chance of going viral. To make the most of the time and resources spent on creating these videos, brands need to be smart about how they use them. That’s why it’s essential for brands using both TikTok and Instagram to link the two platforms. This allows for easy sharing of short videos on both, expanding your reach and getting more engagement. In this guide, we’ll show you how to link TikTok to Instagram and explain why it’s a smart move for your brand.