Ad dollars are an important source that drives social media discovery. However, the Instagram Explore page remains one of the final frontiers for organic reach.

Behind the Explore feed, Instagram’s fine-tuned algorithm has been real good at recommending users with content they might like. A bit too good, in terms of the spread of misinformation.

In response to both bad actors and good actors, the algorithm is continually evolving and learning to identify problematic content, eliminate bias, promote new formats and connect people with positive communities on the platform.

For brands, the benefits of appearing in the Explore tab include potential spikes in reach, impressions, and sales. It’s a spot to grow your audience and build community. Learn about the newest updates to the algorithm and the right method to land on the Explore page.

Keep reading this article to learn more tips to get on Instagram explore page in this year, 2021.

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