Instagram Reels: The Biggest Rival of TikTok

Last Updated on October 13th, 2023 at 5:48 pm

instagram reels

Instagram Reels is a content format that allows you to create and share 15-second videos with others in a new dedicated Feed on the Explore page. It’s Facebook’s new feature to compete with TikTok, which is also for short-form videos and is especially popular for Gen Z.

First launched in Brazil in late 2019, Instagram Reels are now available for over 50 other countries, including the US, the UK, Canada, Australia, and Japan, on both iOS and Android.

Despite being criticized as a “TikTok copycat,” Instagram Reels has gained positive responses from influencers and brands. Many creators said they planned to experiment with Reels while maintaining their presence on TikTok. Brands like Sephora, Walmart, and Beardbrand are already using Reels.

So, what is Instagram Reels? How does it work? How can you, as a brand, use it in your marketing strategy? Let’s jump into this guide to find out the answers to all of your questions!

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10 Publishers Killing It on Instagram

Instagram publishers

Instagram is not only for celebrities and teenagers anymore. Actually, it’s now the fastest expanding social network showing strong growth in nearly every demographic. Instagram’s population now encompasses 53% of all online adults between the ages of 18 and 29, and 25% of all online adults between the ages of 30 and 49. Even better, almost half of Instagram’s users check it every day. That is a lot of engagement going on. Yet many B2B publishers haven’t created a successful presence on the network (or even an account!). Luckily, these trade publications are ahead of the curve, and offer some insight for other publishers to follow. Here are 10 publishers killing it on Instagram. let’s jump into to explore!

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Gain Your First (or Next) 1,000 Instagram Followers (1/2)

Last Updated on August 28th, 2020 at 11:29 am

gain Instagram followers

It’s no surprise that business opportunities are quickly growing on Instagram. This social media platform continues to develop more interactive features, such as Instagram Stories and Instagram Live. So, businesses are regularly using it as a tool to humanize brands, recruit future employees, showcase products and company culture, delight customers, and generate new business. There’s a deal hear! Unless you’re famous, it’s really hard to get a huge following on Instagram without some hard work. Luckily, there are a few things you can do right away to collect quality followers for your Instagram account. It’s all about knowing where to invest your time and effort. Let’s explore tons of strategies that will help you gain those followers. Whether you want to gain your first 1,000 Instagram followers or 1,000 more, keep reading.

How to Get More Instagram Followers

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How to Build Your Brand With Instagram (1/2)

Last Updated on August 25th, 2020 at 10:37 am

build brand with Instagram

Instagram is a platform that has demonstrated tremendous growth. In fact, the Instagram community expanded to over 400 million users this past year.

Despite its impressive reach, many business owners are still overlooking its marketing potential. As a result, they’re leaving high levels of engagement, brand awareness, and even profit on the table.

But why?

In just 12 months, Foundr used Instagram to gain 400,000 followers — which translated to over 70,000 email subscribers. At the end of that period, they were averaging 30,000 call-to-action clicks per month from Instagram, and converting 30% of the users who landed on their website from their Instagram page into email subscribers.

Now it’s time for you to get in on the action. Here are four ways to use Instagram marketing to build your business and brand.

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IGTV Ads: 6 Things You Need to Know

IGTV Ads

Have you known such a good news: Instagram recently introduced IGTV ads?

Even better news: We’re going to get through all about what that means together—and how you can apply and leverage it for your IGTV series.

Though IGTV was launched in 2018, creators haven’t had a way to monetize their IGTV channels outside of marketing a product directly to their viewers. But in May 2020, Instagram announced that they would begin to offer an ads program to select creators.

And if you’re a brand looking for another stream of social advertising revenue, this gives you an opportunity to strike while the iron is hot—and take advantage of IGTV ads.

To help, we’re going to dive into what we know about IGTV ads right now and what you can do about it.

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How to Get Sponsored on Instagram (1/3)

Last Updated on August 26th, 2020 at 3:47 pm

get Instagram sponsored

It’s no surprise you want to become a paid Instagram influencer. The average price for a sponsored Instagram post is $300, and if you become more successful, for example like yogi Rachel Brathen, you could earn $25,000 per post. But the idea that you get Instagram sponsored might seem laughable to you. You’re not posting pictures skydiving in Australia — you’re posting pictures of your brunch. However, you could be more marketable than you think.

Instagram has become an insanely popular channel for brands to promote their products and improve brand awareness. Influencer Central found that consumers consider Instagram to be the sixth most effective at influencing their purchasing decisions.

Instagram’s popularity might make you feel like this platform is already too crowded for you to stand out. But here’s the thing — brands are quickly realizing the power of normal people to promote their products. Micro-influencers who have a small number of followers compared to the big players get the most engagement out of their audience.

Think of it this way: I’m going to trust my best friend’s advice over Kim Kardashian’s when I’m purchasing a product. I trust my best friend, we share similar interests, and I know she’s genuine with her advice (no offense, Kim … ).

It’s the same concept for micro-influencers — with the right strategy, your audience will begin to see you as one of their real friends. The more they trust your advice when seeking out purchasing decisions, the more likely they will sponsor your brand.

Here, we will go through everything you need to do to get sponsored on Instagram, even if you currently have zero followers. Keep reading to get started.

  1. How to Get Sponsored on Instagram
  2. What’s a Sponsored Instagram Post?
  3. Using #ad and #spon Hashtags

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A Simple Guide to Get Verified on Instagram

Last Updated on August 17th, 2020 at 11:50 am

get verified on Instagram

Have you ever wondered how to get the blue badge next to Instagram usernames? When someone sees that you have a blue check next to your name, they automatically think that you have credibility and you may be popular, and your Instagram account is worth following. This blue badge shows that you get verified on Instagram.

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