Keep informed with this rundown of top Instagram updates.
Instagram is constantly launching tons of new features for users and marketers. However, in case you don’t know about them, you can not take advantage of them.
Stay in the know then you will get ahead of Instagram trends and give your marketing that extra edge.
Instagram lastest updates you need to know in 2020
July 2020 Instagram updates
Here are Instagram’s latest updates of July 2020.
Instagram releases Reels in India, following TikTok ban
On the heels of the Indian government’s decision to ban TikTok and several other Chinese apps, Instagram released Reels, a 15-second video and audio clip feature, to a broad user group in the country. India is the fourth country to test the TikTok-inspired feature, following Germany, France, and Brazil, where Reels was introduced last November.
TikTok’s departure from the Indian market leaves ripe opportunity for Instagram. India was TikTok’s largest user base outside China, with more than 120 million monthly active users. Part of the reason for the app’s success is that it allows creators to parlay popularity into viable income streams. For now, Reels does not support direct monetization.
Videos already account for one third of all Instagram posts in India. According to Instagram’s VP of Product, Vishal Shah, 45% of all videos posted on the platform are 15 seconds or shorter. The in-app tool lets users record, edit, add audio effects, and share the clips in the feed, stories, and explore tab.
An Instagram story posted by fashion influencer Danielle Bernstein (@weworewhat) on July 20 suggests Reels may soon come to the American market, too. In the U.S., which has supplanted India as TikTok’s second largest market, officials have also publicly mulled a ban. Facebook, meanwhile, shuttered its TikTok clone, Lasso, on July 10.
Instagram tests a central Shop tab
Some users may see the heart icon in the app’s navigation bar swapped for a shopping bag in the near future. As TechCrunch reports, on July 7, Instagram started a small global test that replaces the Activity tab with an Instagram Shop tab.
The shortcut makes shopping on Instagram one tap away, versus the two taps currently required to reach Shops from the Explore tab. Activity stays one tap away, too. It just moves up near the Instagram Direct paper airplane icon.
Pin comments option now available to everyone
All users on Instagram can now pin up to three comments to the top of their posts. The feature is intended to help users set and manage the tone of responses to their posts. Comments can be pinned by swiping left and tapping the pin icon. When an account pins someone else’s comment they receive a notification.
Looking for more Instagram hacks? Find our top tips and tricks here.
Facebook considers ban on political ads
Ahead of the U.S. election, sources tell Bloomberg that Facebook is exploring a political ad blackout. The ban would mark a reversal from Facebook chief Mark Zuckerberg’s previous stance on the matter.
Facebook and Instagram currently allows political advertising on its platforms with limited checks against false claims and misinformation. In June, both platforms gave users the option to “turn off” political ads.
A ban on political ads would partially address the recommendations put forward by the Stop Hate For Profit campaign. Close to 400 companies have boycotted advertising on Facebook and Instagram to protest the spread of online hate.
Wear a Mask reminder added to top of the feed
In response to the rise of COVID-19 cases in the United States, Instagram added an alert to the top of the feed that reminds people to wear masks. The reminder includes a link to the Centers for Disease Control website.
Facebook and Instagram launch a Voting Information Center
On July 3, voting age residents of the United States received a message at the top of their Instagram and Facebook apps about voter registration. The message links to the state’s registration website, polling locations, early voting options, and more. Instagram now has election day countdown stickers that link to voting information as well. With additional pushes planned before November, Facebook expects to reach 160 million people in the U.S.