In a world of sharing constant information, the line between social media PR and marketing is often blurred. It’s no doubt that they are two different types of consumer engagement. However, there is also a fine line between an engaging social media marketing campaign and a successful PR campaign. In another word, these activities collaboratively complement each other, but cannot be considered the same thing.
In this guide, we will go through what social media PR is, and how it’s different from social media marketing. Then you will know how it can help your Instagram marketing. Let’s dive in!