You’ve just hit “Post” on that perfect Instagram photo or reel, and suddenly it hits you—I forgot to add my collab partner! Don’t worry, you’re definitely not the only one who’s been in that situation. Instagram’s Collab feature is one of the best ways to boost your reach, show up on more feeds, and grow your following by teaming up with other creators or brands. When you add someone as a collaborator, the post appears on both of your profiles—giving you double the visibility with just one piece of content. But what if you forget to invite your collaborator before publishing? Can you add a collaborator on Instagram after posting? That’s a common question, and the answer isn’t as simple as you might hope.
In this article, we’ll walk you through what’s actually possible, what Instagram currently allows, and the best workarounds to still get that collab out into the world—even after you’ve already gone live. Let’s sort it out together!