While you might enjoy marketing your brand through billboards or radio ads, the reality is that, in 2023, including social media in your marketing strategy is essential. Apologies if that doesn’t align with your preferences! Social media is a crucial way to connect with your customers, gain valuable insights, and boost your brand. If you’re avoiding this powerful communication tool, you’re missing out on a fantastic opportunity to engage with your audience. (Is this the “inner saboteur” RuPaul often talks about?!) Keep reading for a comprehensive guide on creating a successful social media marketing strategy for your business.