Facebook Messenger Ads: Setup Guide And Performance Tips

Step 6: Decide How Much to Spend

Choose how much money you want to spend each day and when your ads should show up. You can make them run quickly over a few days or spread them out over weeks or months. If you don’t pick an end date, your ads will keep going until you stop them.

When you set a daily budget, Facebook might spend more than that on some days, but it won’t go over your total weekly budget. For example, if you set $20 a day, it might spend more on one day but won’t go over $140 for the whole week ($20 x 7 = $140).

You can also pick a total budget for your whole campaign. This might work better for short campaigns. Facebook could spend all this money in one day, but usually, it spreads it out.

You can also schedule your budget. This means you can spend more on certain days or times, or tell Facebook to spend more during special times, like a sale or holiday. You can set up to 50 different boost times.

Step 7: Define your audience

If you want to pick your audience, you can click “Switch to original audience options” at the bottom of the Advantage+ audience section.

But wait! It’s better not to click it. Meta says to use Advantage+ targeting (and I agree). It finds the people most likely to buy based on what you want.

Even with Advantage+, you can still choose your audience in the Audience controls area. Meta says to keep it broad, so their AI targeting works well. For example, pick countries, not cities, or set a minimum age instead of a range.

Finally, in the Advantage+ audience section, you can pick things like age, interests, or actions to target.

Just know that Facebook might look at more stuff than what you choose here to make your ads better. But they’ll still think about what you put in when finding your perfect audience.

You don’t have to fill this part out, but if you do, try to keep it wide to get better results. Don’t worry, Facebook’s robots are good at this: Advantage+ campaigns usually cost less per click and conversion compared to manual targeting.

Step 8: Choose placements