20 Important TikTok Stats Marketers Need to Know (1/2)

20 Important TikTok Stats

TikTok stats are a method to see if the hype is real.

And because the numbers present, in some ways, it is. Since its global release in 2018, TikTok’s increase has been explosive. However, the viral video app’s success has not come at the expense of competitors like Facebook, Instagram, and even Snapchat. Not yet, at least.

TikTok’s popularity—especially with teenagers—has inspired copycats, though. Just about every app seems to have a TikTok clone. For Facebook, it’s Lasso. Instagram has Reels. YouTube just launched Shorts. And then there’s Vine’s revival, Byte. Plus WeChat, certainly one of TikTok’s biggest mainland rivals, has entered the short-video arena, too. Not to mention Quibi.

Thinking about adding TikTok to your social media marketing technique? These TikTok stats will assist you to tell the forest from the memes. Continue reading →