TikTok can be a minefield for brands and creators to jump into in 2021. Its content, values, and functionalities are unlike any other social media platform. So, you need to spend time, effort, and find resources to get it exactly right. Along the way, it’s easy to run into problems and to have TikTok marketing questions without any answers. I’m betting that you even have a few floating around your head right now. They make you feel hesitant to ask.

Fortunately, we’ve listed here some answers to TikTok marketing questions we know brands are too embarrassed to ask when beginning their TikTok journey. These questions are written and answered by a team of TikTok experts from Fanbytes. They have worked with over 170 brands on TikTok campaigns. Their years of experience working with both major brands such as Sony, Burger King, and Boohoo to more unorthodox brands such as ACCA, have taught them what brands really want to know about TikTok marketing.

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If you’re still dreaming of making your mark on TikTok, you need the best tunes to back your sweet dance moves. TikTok is just nothing unless a seemingly endless font of viral tracks. A number of the most popular songs of the past few years even got their starts on TikTok before racing to the top of the Billboard charts. Lil Nas X’s “Old Town Road,” for example, popped off on TikTok in 2019 after gaining some traction on SoundCloud. From there, radio programmers were ripping the track from the internet to meet listener demand to play it on their stations.

TikTok virality doesn’t just stay on the platform. Many artists with tracks that go viral on the platform will discover that the music has also launched to the top of their top-played songs list on streaming services, too. Certainly, virality from platforms like TikTok has upended the music industry to an extent. As tracks blow up online, labels are put in the position of finding and signing those songs to their labels instead of the other way around, with the music industry delivering the music to listeners. Because more and more artists launch songs and sound on platforms like TikTok and Triller, we can expect this exciting trend to continue.

As 2020 winds down, TikTok has shared the top 10 songs on the app for the year based on their algorithm. Beyond the top 10, we’ve listed here another 14 TikTok songs that have enjoyed virality on the platform this year. Many of those have been used in a lot more videos than TikTok’s top 10. Let’s dive in!

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Considering TikTok marketing for your business or organization? You’re not alone. Hootsuit made a poll on more than 800 professionals on LinkedIn, and the results reveal that many are still thinking about it.

The video app may not match every brand, especially in case your customers and TikTok user demographics don’t overlap. However, many businesses have been successful on TikTok—from Nike to Universal Pictures to the San Diego Zoo.

A lot of the famous moments of some brands on TikTok have been accidental. Ocean Spray sales and Fleetwood Mac plays skyrocketed after Nathan Apodaca kickstarted the #DreamsChallenge on a longboard ride to work. And now Arby’s is having a moment because someone who bought one of their menus thinks it was a flatscreen T.V.

The power of TikTok, especially with creator-led content, has even made some companies such as Walmart and Dunkin’ Donuts encourage employees to post videos while at work.

Don’t throw your marketing strategy on TikTok out the window. Learn the way to set up a TikTok marketing strategy for the business and how to boost TikTok influencer marketing and more.

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TikTok is a worldwide popular app for creating and sharing short-form videos. Millions of users flock to the platform to make fun and engaging videos that resonate with their target audience, always hoping to be the next viral sensation. But what about influencers who want to use their TikTok videos and post on other social media platforms? You can save TikTok videos to your device before posting them on social media platforms. In case you try to download them after the fact, they will be downloaded with the TikTok watermark.

If you’re republishing your TikTok content for other social media platforms you probably don’t want that watermark there. The good news is that there are many ways to get those watermarks away from your videos. In this article, we’ll go through some of the best apps to remove TikTok watermarks. We’ll even show you how to use these apps. Let’s jump into!

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If you take TikTok seriously as part of your business, you will want to grow your followers regularly over time. Here in this post, we will explore ways to gain TikTok followers. This is particularly so, if you use TikTok for marketing, or you aim to become a TikTok influencer. However, like all social and video apps, some followers are of more value to you than others. Some people may follow you after watching one of your videos, and then never view another one. Worse, some followers may not even be human. They may be bots trying to game the TikTok algorithm.

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Users spend an average of 46 minutes on TikTok each day. However, the query is: how can you get your videos to catch your viewers’ attention throughout that time? Whereas there’s no magic recipe, coming to grips with the TikTok algorithm in 2020 may help you work with it and enhance your odds of success.

So what are you waiting for? Let’s discover the varied ranking factors at play and how one can leverage them to get your content material to rank on the sixth-largest global social network.

Let’s get to it.

How the TikTok algorithm works in 2020

For a long time, TikTok remained mum about the way it ranked content. Influencers and others who succeeded in getting their content material onto the For You page provided some guesswork that gave a rough framework to comply with. Ultimately, these were all darts thrown in the dark.

Fortuitously, TikTok has recently lifted the veil, highlighting the main ranking factors that run the present.

Each of these are explained beneath in order of their significance:

1. User interaction

Much like Instagram’s algorithm, the TikTok algorithm serves users’ posts they engage with. If there’s a particular account they interact with lots, they’re more likely to see content material from it. It’s the same with the videos they have a tendency to like and share most frequently.

The strongest ranking indicator in this category, nonetheless, is the video completion rate. This implies if users watch a video in full, it’s more likely to be pushed for additional distribution to other feeds than the one which viewers scrolled previous or watched for a second or two.

For creators and businesses, this implies making videos that maintain viewers’ attention until the end is the important thing to creating it to the For You page, TikTok’s version of Instagram’s Explore page.

2. Video information

Once more, the algorithm is more likely to push content material that a consumer explores. So, for example, if customers typically seek for a specific hashtag or enjoy content material with a particular sound bite, they’re more more likely to see videos with the same hashtag and sound.

This explains why you see more of #ohnanachallenge videos in your For You page for those who’ve watched some videos with the hashtag recently and are obsessive about it like I’m (anyone?).

3. Account or gadget setting

Lastly, customers’ location, language preference, and gadget type additionally play a role as these optimize the watching expertise. Nonetheless, they don’t have as much weight as other ranking signals. In other words, TikTok means that you can reach global viewers—however it’s additionally going to indicate users’ videos created by individuals in their area.

However, the question remains: how do new TikTok accounts go viral?

You see, TikTok reveals all videos, regardless of who posts them, to its users. So when a video is posted:

  • The algorithm shows it to an account’s followers and folks likely to be excited about it. Or, if it’s a new profile, it reveals the video to a small subset of customers who could be within the content.
  • From there on, users’ interaction with the content material decides its fate and additional distribution: do individuals watch it to completion? Do they leave a comment, give it a thumbs up, or share it?
  • A positive user response to a video tells the algorithm to indicate the video to more consumers, helping it get the exposure it deserves. As for poor consumer response – properly, you do the math.

All this explains why the For You pages feature a mixture of highly engaging videos and videos that hardly have any views.

The TikTok algorithm doesn’t explicitly give preference to follower count as a ranking signal. Certain, individuals with high follower counts get more video views and engagement because of their large followings, however, this doesn’t imply new accounts don’t stand an opportunity.

11 tips for working with the TikTok algorithm in 2020

1. Create short, 15-second long videos

TikTok allows you to create 15- and 60-second lengthy videos. Nonetheless, you’re more likely to get your viewers to watch bite-sized, engaging videos for longer (or, fingers crossed, in full) than minute lengthy ones. Naturally, this boosts your video completion rate, the strongest TikTok algorithm ranking factor…

2. Create video content material that engages viewers from the beginning

Work on your video’s opening. Unnecessarily lengthy intros are a buzzkill. So, introduce a hook into your video within three seconds so viewers don’t yawn and scroll previous it.

One good approach to trim the fluff in your opening is to cut out the start section of every intro you shoot till you get the hook right.

3. Add an engaging caption

TikTok beats tweets to writing short captions. One factor is for sure though – it’s essential to be compelling regardless of having a 150-character limit (including any hashtags you add). An engaging caption can go a long way in encouraging your viewers to watch your video, even until the end.

How? Stir curiosity by saying something along the lines of ‘you’ve got to watch this until the end’ or ‘it took me X makes an attempt to get the end proper.’

Question-based captions assist as effectively. These encourage viewers to leave comments on your content material – one other “engagement” ranking factor to play along with.

4. Pay attention to each video you create

TikTok reveals all videos, regardless of the creator’s follower count, to a set of potential users. So, you don’t need to construct viewers first (as is the norm nowadays) and get video views second.

Put one other method, so long as your content material is nice, it’ll pick up steam within the algorithm. So, don’t lose heart if a few of your initial videos haven’t done effectively on TikTok. Chances are, you’ll find yourself making a video that the viewers love.