TikTok Metrics in 2024 That Are Matter to Your TikTok Growth

If you haven’t been paying attention to your TikTok stats, now’s the time to start. TikTok is booming as a platform for discovering brands and shopping. Whether it’s through organic posts, paid promotions, influencers, or the Shop feature, tracking TikTok analytics is crucial for marketers. The challenge? TikTok content moves quickly, and the algorithm favors frequent posts. However, this makes it even more important to monitor your performance closely! Understanding what works and what doesn’t allows you to optimize your videos and strategy effectively. Here, we explain which TikTok metrics in 2024 are most important to focus on and how to track them.

What Are TikTok Metrics?

TikTok metrics are numbers that show how well your videos are doing and how engaged your audience is.

By keeping track of these TikTok metrics in 2024, you can find ways to get more views, refine your TikTok strategy, and reach your audience better.

Like other social media platforms, you can check analytics for your entire account and for each video.

Here are some important TikTok metrics you can see directly in the app:

TikTok Metrics in 2024

Becoming popular and going viral on TikTok isn’t just luck. Monitoring your performance helps boost engagement and lets you know what your audience likes.

What Are the Most Valuable TikTok Metrics in 2024?

Great question!

TikTok’s built-in analytics give you important performance insights. Focusing on key TikTok metrics can simplify your analytics approach.

Choosing which metrics matter most depends on your goals. Here are some crucial TikTok metrics to track, relevant across all audiences and industries. We’ll show how these metrics appear when tracked with Sprout Social.

  1. Engagement rate: This shows how viewers interact with your videos—likes, comments, shares, and saves. Higher engagement means better visibility in TikTok’s algorithm.
  2. Views: This counts how many times a video is watched. Knowing which videos get the most views can guide future content creation.
  3. Followers growth: Tracks how quickly your audience is growing based on new followers. Growing followers organically is positive for your account.
  4. Click-through rate (CTR): Measures how many people click on your ads compared to how many see them. High CTR indicates effective ad targeting and content.
  5. Shares: Tracks how often viewers share your videos with others. Valuable for brands as it shows which content resonates and spreads.
  6. Audience demographics: Details about your viewers’ age, location, and gender. Essential for understanding and targeting your audience effectively.
  7. Trending hashtags: Measures the popularity of hashtags on TikTok. Helps optimize content to reach broader audiences and stay current.

TikTok Metrics in 2024

Understanding and leveraging these TikTok metrics can significantly boost your marketing efforts on the platform.

How to Find TikTok Metrics in the TikTok App

TikTok analytics can show you various account-level and video-level metrics.

Here’s how to find and understand these numbers.

TikTok Key Metrics

Key metrics give you an overall view of how your account and recent content are performing.

Here’s how to find them on your TikTok profile:

  1. Open your profile and tap the ☰ menu. Choose “Creator tools”.
  2. Tap “View all” to see detailed account analytics under “Overview”.
  3. In the “Overview” tab, you’ll find TikTok Key metrics sorted by date range. You can view these metrics for 7, 28, or 60 days, or set a custom timeframe.

Key TikTok metrics include:

  • Post views: Total views of your posts.
  • Likes: Number of likes on your posts.
  • Comments: Number of comments on your posts.
  • Total views: Number of unique viewers of your posts.
  • Shares: Number of times your posts were shared.

TikTok Content Metrics

TikTok content metrics give you a detailed look at how well your videos perform.

Here’s how to find them on TikTok:

  1. Open your profile and tap the ☰ menu. Choose “Creator tools”.
  2. Tap “View all”.
  3. Select the “Content” tab next to “Overview”.
  4. You’ll see a list of videos titled “Trending posts”. These are the top 9 posts with the fastest growth in the last 7 days.
  5. Choose a video to see its metrics.
  6. Under “Video analysis”, icons show these TikTok metrics: likes, saves, comments, shares, and saves.

For more details on individual videos, go to the “Overview” tab.

Here are the TikTok content metrics available:

  • Total play time: Total time viewers spent watching your video.
  • Average watch time: Average time people watched your video.
  • Watched full video %: Percentage who watched your entire video.
  • New followers: Viewers who started following you after seeing your video.
  • Video views: Views your video earned, tracked hourly for the first 48 hours and up to 7 days.
  • Retention rate: Percentage of viewers still watching at a specific time.
  • Traffic sources: Where viewers found your video, like TikTok search or the “For You” page.

In the “Viewers” tab, get detailed analytics:

  • Total viewers: Unique viewers for a video (formerly “Reached audience”).
  • Viewer types: Breakdown by new vs. returning, followers vs. non-followers.
  • Gender: Gender breakdown of viewers.
  • Age: Age breakdown of viewers.
  • Location: Geographic breakdown of viewers.

Under “Engagement”, find more data:

  • Top words in comments: Most used words and phrases in comments.
  • Likes: Percentage of viewers who liked your video at specific points (measured in seconds).

TikTok Follower Metrics

TikTok Follower metrics give you an overview of how your account and audience grow over time.

Here’s how to find them on TikTok:

  1. Go to your profile and tap the ☰ menu. Choose “Creator tools”.
  2. Tap “View all”.
  3. Select the “Followers” tab next to “Content”.

Here’s what you can see in your TikTok follower metrics. Note that you need at least 100 followers to see all this data:

  • Total followers: The overall number of people following your account within a specific period.
  • Net followers: The total gained followers minus the lost ones during a chosen timeframe, compared to the previous period.
  • Follower insights: A breakdown showing the demographics of your followers.
  • Most active times: Average times when your followers are most active on TikTok, categorized by hours and days.

How to Use TikTok Metrics to Achieve Your Goals on TikTok

All the information above can be surprising, especially about your audience and top-performing content.

But how do you put your TikTok metrics into action?

Here are three ways to use your data to make a real impact on your business.

1. Discover successful video styles As mentioned earlier, TikTok moves quickly.

To figure out what works and what doesn’t, marketers need to experiment with different video lengths and styles. For instance, do your viewers like raw, spontaneous content? Do they prefer shorter or longer videos?

Answering these questions and more starts with analyzing your TikTok metrics in 2024. Instead of scrambling for video ideas, use your data to find video styles that resonate with your audience.

Integrate your metrics into a TikTok review to evaluate your overall content strategy. You’ll likely spot patterns and outliers among videos that get the most likes and views. TikTok’s trending content section makes it easy to identify these videos instantly. Use these insights to replicate successful formats consistently.

2. Determine the best posting frequency TikTok’s content demands can seem intense compared to other platforms.

But brands don’t need to overload themselves to find the perfect posting frequency on TikTok.

Your TikTok metrics are the best guide to understand when to post and how often, based on your specific audience.

Considering the current strain on marketing teams, it’s crucial to manage your time and resources wisely. Instead of aiming for a set number of daily posts, you might get as much or more engagement by reducing your posting frequency. Your metrics will show you what works best.

3. Define and align your brand’s TikTok objectives Some brands use TikTok just because it’s popular.

However, joining a social platform without clear goals can lead to unfocused content and poor performance.

Think about how your social media goals connect with your TikTok metrics and presence. Are you focused on raising brand awareness? Driving sales and website traffic?

Your goals will determine which metrics matter most and how you shape your content and engagement strategy. This underscores why having your key TikTok metrics easily accessible is crucial for making well-rounded decisions.

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