The YouTube algorithm decides what content people watch on YouTube 70% of the time. And according to Pew Research Center, 81% of American YouTube users say they regularly watch videos that the algorithm recommends to them.

If you’re a creator trying to get more YouTube views, or a brand building out your YouTube marketing strategy, the platform’s recommendation algorithm counts for a lot. So how do you optimize your channel and videos to work with it, not against it?

YouTube usually isn’t famous for being super transparent with creators or advertisers about how the proverbial sausage is made. So in this article we’re going to take a look at the history of YouTube’s priorities when it comes to helping viewers discover new videos. We’re going to explore how the algorithm works. Then all the latest YouTube algorithm changes in this year – 2020.

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