Today, over 800 million active users are on YouTube, with 100 hours of video being uploaded every minute of the day (not including user-generated content). With numbers like that, it’s not hard to see why YouTube’s algorithm has become so important in determining what videos are shown where and when. In 2022, these algorithms will change dramatically, so you must know how to use them to your advantage.

In this guide, you’ll learn everything about  in 2022, from its history to the present day to its future trajectory.

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The YouTube algorithm decides what content people watch on YouTube 70% of the time. And according to Pew Research Center, 81% of American YouTube users say they regularly watch videos that the algorithm recommends to them.

If you’re a creator trying to get more YouTube views, or a brand building out your YouTube marketing strategy, the platform’s recommendation algorithm counts for a lot. So how do you optimize your channel and videos to work with it, not against it?

YouTube usually isn’t famous for being super transparent with creators or advertisers about how the proverbial sausage is made. So in this article we’re going to take a look at the history of YouTube’s priorities when it comes to helping viewers discover new videos. We’re going to explore how the algorithm works. Then all the latest YouTube algorithm changes in this year – 2020.

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