TikTok has become more than just a hub for viral dances and catchy trends. It’s now a vital space for brands looking to enhance their online presence through influencer marketing. Enter the TikTok Creator Marketplace, an exciting platform that connects brands with talented creators. This marketplace simplifies the process of collaboration, opening doors to TikTok’s enormous and engaged audience.
In this article, we’ll break down everything you need to know about the TikTok Creator Marketplace. We’ll explain how it works, how you can join, and what makes it such a valuable tool for both brands and creators. Whether you’re a business wanting to up your marketing game or a creator searching for new opportunities, this guide will help you navigate the world of TikTok collaborations.
What Exactly Is TikTok Creator Marketplace?
TikTok’s Creator Marketplace is a partnership platform that connects companies with creators who have similar followings and brand interests, functioning like Fiverr but specifically for the TikTok community.
This virtual hub streamlines collaboration, making it easier for creators looking to sell their content to find businesses interested in purchasing. It also offers brands a chance to engage with talented creators to expand their reach.
By joining this marketplace, brands gain access to a pool of approved creators. As a business, you can search for creators based on location, category, views, followers, and reach. These filters simplify the process of finding partnerships that align with your niche.
TikTok Creator Marketplace helps you:
– Find ideal collaborations
– Make data-driven collaboration decisions
– Access profile information of potential influencers who meet the campaign criteria
– Track and analyze campaign results with the reporting tool
How Does the TikTok Creator Marketplace Work?
By joining the TikTok Creator Marketplace, brands gain access to a diverse array of TikTok creators who can produce videos for their products or services.
Once your account is set up, you can explore the TikTok Creator Marketplace homepage and browse creators by location, category, views, followers, and reach.
What Are the Requirements for TikTok Creator Marketplace?
For Brands
Brands can join via TikTok Ads Manager or directly through the Creator Marketplace website.
Brand Eligibility:
- Brand Type: Any brand can join by providing basic information, such as business name, email, and phone number.
- Account Verification: Brands must verify their account through a link sent to their email.
For other creators
After applying (details below), TikTok reviews the application and sends a notification with the results.
If a creator is not accepted immediately, they can reapply after 30 days.
Creator Eligibility:
- Followers: Must have more than 100K followers
- Activity: Posted at least 3 videos in the last 28 days
- Age: Must be over 18 years old
- Engagement: Received at least 100K video likes in the last 28 days
How to Join TikTok Creator Marketplace?
For Brands
#1: Head to the TikTok Creator Marketplace and set up your account. If you’re already set up, you can also join through TikTok’s Ad Manager.
#2: Browse creators by location, category, number of views, reach, and followers.
#3: As you find creators you’re interested in, select “Add to list” to keep your top creators in one spot.
#4: Select Create campaign and fill out the necessary details, including your brand name, the product or service you’re advertising, your industry, and the campaign name.
#5: Reach out to your shortlisted creators using a provided template or write your own message. Ensure you include all necessary information, as the marketplace does not have a chat feature.
#6: Once the content is reviewed, approved, and goes live, you can view insights and process payments within the platform.
For other creators
#1: Scan this QR code to join the Creator Marketplace and wait for TikTok to accept your application.
#2: Go to “Creator tools,” select “Creator Marketplace,” and tap “Profile.” TikTok recommends setting a starting rate for sponsored videos.
#3: Wait for collaboration invites to come in! You can find brand invitations in your notification inbox. Feel free to negotiate rates and additional details.
#4: Once you reach an agreement, create the content and send it to the brand for approval.
#5: Post your deliverables. Once approved and complete, the brand will confirm, and payment will be processed. TikTok Creator Marketplace Pay (TTCM Pay) can help facilitate the payment.
For small to medium-sized businesses, TikTok’s Creator Marketplace is a fantastic way to access creators, build brand awareness, and drive traffic.
For creators, it’s an opportunity to get discovered on TikTok, secure partnerships, and monetize your content.
It’s a win-win for everyone involved.
How to Search for Creators in TikTok’s Creator Marketplace?
When you’ve found the right influencers, contact them through the platform to discuss collaboration. You can also follow them on TikTok and engage with their content.
Here’s how to do it:
1. Apply Filters: Within the platform, use filters to find your desired content creator based on key metrics such as followers, likes, comments, and shares.
2. Shortlist Creators: Click the “Add to list” icon to shortlist creators.
3. Create Campaign: Select “Create campaign” in the top-right corner of your screen.
4. Add Campaign Details: Include your brand name, product, and industry.
5. Set Budget: Determine your campaign budget based on standard TikTok Creator Marketplace rates.
6. Define Objectives: Add campaign objectives to give creators more context on your goals and provide them with a script or brief outlining campaign details.
7. Send Campaign: Use TikTok’s custom template by selecting “Upload message” to send your campaign to your creator shortlist.
8. Collaboration: After a creator accepts your offer, share details to create the post.
TikTok recently launched two new features to help you find creators:
- Open Application Campaigns: This feature allows creators to pitch their ideas for a brand’s campaign. Brands can add preference filters and screening questions to the process.
- Send an Invite Link: Brands can invite creators who aren’t on TikTok Creator Marketplace to participate in brand campaigns using an invitation link.
What Are the Advantages of TikTok Creator Marketplace?
The TikTok Creator Marketplace offers numerous benefits for brands, leveraging the platform’s vast user base and the creativity of its content creators. Here are some of the key advantages:
Analytics-Driven Insights for Measuring ROI
Brands can make informed decisions based on detailed analytics, including insights into a creator’s performance, audience demographics, and video engagement metrics. They can also track campaign results in real-time, allowing them to adjust strategies and accurately measure their return on investment (ROI).
Expanded Reach
With one billion active users, TikTok provides an expansive audience for brands to tap into. By collaborating with creators, brands can extend their reach to new, diverse audiences, increasing brand awareness and driving traffic.
Varied Talents
The TikTok Creator Marketplace hosts creators with various talents and niches, such as tech, beauty tutorials, or fitness. This diversity allows brands to tailor their campaigns to specific target audiences, ensuring a more personalized and effective marketing approach.
Genuine Engagement
Creators on TikTok are known for their authentic and relatable content. By partnering with them, brands can tap into their genuine connection with TikTok followers, leading to higher trust and credibility among audiences.
Affordable Content Creation
TikTok Creator Marketplace enables brands to produce high-quality content cost-effectively without investing in in-house productions. Instead, they can leverage the creativity and skills of TikTok creators.
Collaboration with Authentic Influencers
While some platforms host fake influencers with suspicious follower counts and engagements, TikTok Creator Marketplace facilitates partnerships with genuine influencers. Brands can find influencers with a proven track record of successful collaborations, ensuring that the partnership is authentic and likely to yield positive results.
Last thoughts
TikTok has completely changed the game in the world of social media, and it’s only getting more popular. The app’s users are super engaged and always on the lookout for fresh and exciting content. By partnering with content creators, planning brand campaigns, and using paid advertising, you can tap into this dynamic audience.
The TikTok Creator Marketplace is a fantastic way to boost your brand’s marketing strategy. Integrating TikTok campaigns into your digital marketing efforts can really help your business grow.
And the best part? The TikTok Creator Marketplace is free to use. So, why not give it a shot?