Hello and welcome to our guide about TikTok Leads! In this guide, we’ll show you the important tools and methods to help your brand find potential customers using TikTok. Whether you’re new to marketing or have experience, you’ll learn practical tips to make TikTok work for your business.
Let’s get started and boost your customer base with TikTok Leads!
Why use TikTok for lead generation?
1. It allows for mobile-first campaigns
TikTok mainly likes short videos, but you can also upload and watch longer ones up to 10 minutes. This is good for mobile-focused campaigns because short videos will be most of the data used on phones. On TikTok, you can watch videos on your phone for a long time and follow your favorite accounts.
For businesses, it’s useful too because you can run your business from your phone, which fits well with mobile-focused campaigns.
2. It’s great for brands targeting a younger market.
YPulse found that more than 75% of Gen Z users TikTok, and almost two-thirds use it daily. TikTok gets Gen Z interested in products and helps them decide what to buy.
For example, when Gen Z folks see special ads on TikTok, 74% of them want to know more about the stuff in the ads. What’s cool is that 46% of Gen Z TikTok users bought things they saw on TikTok in the past year.
This is super important for business owners who want to connect with younger people because Gen Z will have lots of money to spend. Bloomberg says they already have $360 billion to spend, way more than the $143 billion they had just four years ago.
3. It enables your brand to produce authentic content.
Being real matters, especially for Gen Z. A recent study found that 92% of Gen Zers think it’s very important to be yourself. Being genuine is important because it shows that your business is not just about selling things. It can be a bit tricky, but telling stories is a great way to start.
When you tell stories, it shows that your business cares about more than just making money and cares about people. In simple terms, genuine brands attract good customers, and TikTok is a great place to build a real brand, especially with popular creators leading the way.
Tools and Resources
Internal TikTok analytics
TikTok gives you tools to see important numbers for your account. You can check things like how many people view your profile, like your videos, comments, and more. You can also see how long people watch your videos and find out who is watching them.
There are other things you can keep an eye on, like how many followers you have, which videos are popular, and if people are watching your videos again.
1. Build an eye-catching and trustworthy profile.
To make your TikTok profile special and show that your brand is real, use your unique logo as your profile picture. If you don’t have one, you can make a nice picture or video that fits your brand. You can also write a short and interesting bio to tell people what your company does. Think of it like a quick and catchy introduction, and you can add some fun too if it fits your brand.
Don’t forget to put links in your bio that lead to your website, products, or services. This makes it easy for people to find out more about what you offer. Lastly, it’s a good idea to get verified on TikTok. This tells people that your account is the real one for your brand, not a fake or fan account.
2. Create valuable, engaging, and entertaining content that calls for action
Before you start making TikTok videos, think about the people you want to watch them. Who are your ideal viewers? What kind of videos would they like? How can you show them that your videos are interesting on TikTok?
These questions will help you decide how your videos should look, what style to use, and what to talk about. You should also think about where your viewers are in their journey as potential customers. Are you trying to get people who are just getting to know your business, or are you targeting those who are ready to buy something?
Also, it’s a good idea to create content that makes your viewers want to do something, like:
- “Read my blog for more information!”
- “Click the link in our profile for special offers!”
- “Sign up for our newsletter to learn more.”
TikTok also lets you put links to products in your videos, so use that to get people interested in what you have to offer right from your videos. Another helpful thing is using the right hashtags. When you post, see which hashtags are popular and make sense for your content. Then, use them in your video’s caption. Keep an eye on what topics are popular and what challenges people are doing, and think about how you can include them in your videos too.
3. Leverage TikTok Ads
Of course, one really useful thing you can do is use TikTok Ads, especially TikTok Lead Generation Ads – it’s easy to understand from the name. These ads on TikTok are designed to help you find potential customers and get their contact information for your website.
These ads have a button that tells people what to do. When someone clicks on the button, they can fill out a form to learn more about your business. This also gives you their contact information and shows they’re interested in what you offer. These ads can also take people to your website while collecting their info.
4. Collaborate with influencers
Influencers can help your brand connect with your audience in a real and relatable way. What’s even better is that influencers on TikTok often have a 15.86% engagement rate, which is three times higher than the average user.
To make the most of this, team up with influencers who have a similar image and content style as your brand. You can use influencer marketing in your plan to find potential customers by having an influencer make videos about your product or service. They can also give their followers a discount code. This way, more people will notice what you have to offer and might be interested in it.
5. Track your results
Watch your videos to see which ones people like the most or which ones help you find potential customers. This helps you know what works best for your brand.
If you use TikTok ads, you can also see how well they’re doing and get information about them. Remember, TikTok is more than just an app for funny, short videos. If you use it the right way, it can be a great place to find potential customers. Just remember to follow the tips above to do your best.