YouTube is the second largest search engine in the world, so keyword-optimizing your videos on the platform are just as necessary as keyword-optimizing your blog posts for Google.
Even if you have just made the next “Charlie bit my finger” video, you have to keep in mind that an algorithm dictates which videos YouTube will serve to its audience — and which ones it will not.
One of the best methods to keyword-optimize your videos for YouTube is leveraging tags. Below, we have put together a guide that will clarify exactly what YouTube tags are, why they are vital, and some best practices to follow. We will additionally show you three YouTube tag generators that could assist you to discover the keywords that can rocket your videos to the top of the platform’s search outcomes.
What are tags for YouTube?
YouTube Tags are words and phrases you could add in your YouTube videos’ description. They let your viewers, and YouTube, know what your videos are about and could help them rank higher in the platform’s search outcomes.
Why Are YouTube Tags Vital?
YouTube tags are vital because they help YouTube grasp your video’s content and context. This way, YouTube could understand your video’s topic and category, and associate it with similar content, which could amplify your video’s reach.
YouTube Tags Best Practices
To leverage YouTube tags to their fullest potential, take a look at these tips and tricks.
1. Make your first tag your target keyword and order the rest by importance.
YouTube heavily accounts in your video’s first few tags when ranking content in their search outcomes, particularly the first tag. So make certain your first tag is the exact keyword you want to target.
2. Use some broad keywords that describe the overarching topic your video falls under as other tags.
Utilizing broad keywords as other tags help YouTube understand your video’s context. For instance, when you’re making a video called “How to Hit a Baseball”, you would want to add “Baseball” as a broad tag to indicate to YouTube that your video’s overarching topic is about baseball.
3. Use some particular keywords that describe the topics you covered in your video as other tags.
Utilizing particular keywords that describe the topics you cover in your video as other tags helps YouTube know your video’s content. For example, in the same “How to Hit a Baseball” video, including “hitting off a tee” or “hitting batting practice” as particular tags would indicate to YouTube the exact topics your video covers.
Best YouTube Tag Generators
To find the keywords you could tag in your videos and help them rank higher in YouTube’s search outcomes, here are three of the best YouTube Tag Generators to try.
1. Keyword Keg
Utilizing Keyword Keg, you could enter your target keyword into the software and it will serve up its search volume, cost-per-click, competition, on-page difficulty, off-page issue, SEO issue, CTR scope, keyword power, trends, and suggested keywords. You could also filter your outcomes by country and language.
2. Keywordtool.io
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After plugging your target keyword into its YouTube search bar, Keywordtool.io will give you suggested keywords, their search volume, how they have trended over the past 12 months, and questions, prepositions, and hashtags that additionally embody your target keyword.
3. VidIQ
VidIQ will show your target keyword’s related keywords, related score, search volume, search score, competitors score, and an overall score, which is a mix of a keyword’s related score, search score, and competitors score.