Welcome to a guide that answers a common question: “Why You Are Losing TikTok Followers—And How to Fix It.” If you’ve been wondering why your TikTok followers are disappearing, you’re not alone. In this easy-to-understand guide, we’ll explore the reasons behind follower losses and provide simple solutions to help you retain and grow your TikTok audience.
Let’s dive in and discover how to keep your TikTok followers engaged and interested.
Why am I losing TikTok followers?
1. You’ve been shadowbanned
One tough part about a shadowban is that you might not even know it’s happening to you. TikTok shadowbans usually occur when you break the rules.
Being shadowbanned means your videos won’t show up on the For You Page (FYP), so fewer people see them and interact with you.
This can make you lose more followers than you gain, which is something no TikTok creator wants. To get rid of a shadowban as quickly as possible, we have a TikTok shadowban guide that explains everything you need to know.
2. Your content isn’t optimized
People follow you because they enjoy your posts. It’s okay if one video doesn’t do well, but if many don’t, followers might leave. Videos can fail for various reasons, such as wrong content, wrong length, or bad timing.
Not sticking to your main topic, not engaging with followers, or not going live can also be harmful. Authenticity attracts people and helps build a community for account growth.
3. You’re not connecting with your audience
If you don’t post TikToks regularly, people won’t want to follow you. It’s disappointing to discover a TikTok creator you like and then wait for their next video that never shows up.
So, if you’ve been on a break or aren’t posting as much as before, you’ll likely lose followers fast.
4. You’re not getting on the FYP
Sometimes, it’s just that you’re losing more followers than you’re gaining. If your posts aren’t getting to the FYP, you might not be seen by new followers to replace the ones who leave (which is normal).
If you’re not sure why your posts aren’t reaching the FYP anymore, check if you’re shadowbanned or if your posts need some improvement.
5. Your followers are being removed by TikTok
TikTok has lots of fake accounts and robots, and TikTok is doing something about it! They often delete accounts they think are not real.
If you have many fake accounts following you, when TikTok removes them, you might see fewer followers suddenly. But here’s a question: Is this a bad thing?
Is losing TikTok followers always a bad thing?
Nope, not at all! If you’re losing TikTok followers, it’s not always your fault. Some of them are what I call “deadweight followers.” These are either robots or people who aren’t interested and won’t interact with you or your business. It’s good to lose them because it means more of your real followers are engaging with your content.
You don’t need a ton of followers to make money on TikTok. Building a community is more important. So, here are 6 easy ways to connect with your followers and build a community that won’t want to unfollow you.
6 top tips to stop losing TikTok followers
1. Stick to the community guidelines
By following the rules and guidelines of the community, you lower your chances of facing a shadowban. These rules are there to keep everyone safe and make sure the content is appropriate for all.
So, when you stick to these guidelines, you help create a safe space and share content that works for everyone. Remember, these rules are there for a reason.
2. Be consistent
People follow you because they like what you do, so keep doing it! Posting often keeps your followers interested and happy.
You can decide how often to post based on what you do and who follows you, but starting with a video every day is a good idea. Your followers will be excited to see your new videos on TikTok every day!
3. Create content that caters to your niche
The most important thing for your content is to be helpful to your audience. That means giving them information, connecting with them, or making them laugh. To know what kind of content is helpful, think about your specific area and who you’re trying to reach.
Look at the successful people in your area and learn from them.
4. Interact with your followers
Creating a community on TikTok has some great benefits, like keeping your followers interested. When you talk with your followers, you create a place where they feel happy and want to stay. You can start by replying to comments or showing that you like and share their posts.
If you want to do more, try making video responses or hosting live streams on TikTok. You can read this post to learn how to start building your TikTok community today!
5. Connect with other TikTok creators
Making friends with other TikTok creators is a cool way to get more followers and keep your follower count looking good. Find creators who are into the same stuff as you or go well with your style, and you might gain new followers.
And if you work together, you can keep your followers happy with fresh, good stuff from your new TikTok friend.
6. Keep with the trends
TikTok is always changing, and so are your followers. To stay important in your area, you have to keep changing and stay ahead. The sooner you catch onto the new things, the better, because not too many people will be doing it yet. Don’t worry, though—I can help! You can get my Weekly Trend Report to see all the latest trends in your email. Or, you can read my predictions for what’s coming in 2022 by clicking here.
Dealing with the mystery of losing followers isn’t easy. But if you follow these 6 easy tips, you’ll be ready if you lose followers again. To be prepared for whatever TikTok does next, you can also join my class on how to beat the TikTok system.
Together, we can make your TikTok followers grow even more!