Are you feeling a bit blue since your product is perceived as unexciting? And you need to promote your product?
Just because it isn’t a red Ferrari, the newest homebrew, or a speeding, Blue Origin spacecraft does not mean your brand voice must be something people ignore.
Not. Even. Close.
For whatever you must sell, promote, or market on social media… there is always a backstory. Or consider your contributions to the local community. How about your company culture?
No matter it’s, there are people running around the firm, excited to create, sell, and talk about your products.
That’s usually a good place to search out the ways-and-means to excite your social media fans and followers.
The 12 methods to promote your product or “boring” brand on social
“The most boring factor in the world? Silence.” (Ah, okay, thanks for that Justin Timberlake)
So don’t be. Silent, that is.
Instead… speak, show, tell, entertain, mesmerize, and share.
How your merchandise help enhances people’s lives. Social media is built for this, for your ‘boring’ toilets, paper clips, shower caps, white-out, insurance policies, and light bulbs.
There are a voice and vibe for everything.
Let’s have a look at 12 methods.
1. Educate your viewers
Or at least make them chuckle to promote your product.
3M Canada did.
They are the mastermind behind all things sticky. However, what’s so thrilling about Post-Its, Scotch tape, and Nexcare bandages?
However, once you are recognized as an industry large, with a wealth of information, you could set the rules.
3M Canada publishes entertaining and informative videos to its YouTube channel. Constantly.
Here’s one. You will snicker.
Q: What could you do to educate, encourage, or tell the backstory for your products or brand?
You have got it there, somewhere. Find the right people, with the right power, tales, and perspectives to assist your social followers to give a darn.
2. Use what’s already popular
And ‘who’, too.
They paired up with super-futbol-star David Beckham for the ‘Violence Marks Forever’ YouTube, video marketing campaign.
Beckham’s cameo was a hit— generating 190k responses on UNICEF’s social platform.
Do not have deep pockets for a high-octane celebrity?
Fine. Hire a local influencer, with a small and dedicated viewers.
You see this all the time where you live. On TV, buses, billboards, and buildings. Because it works. Same for social media.
3. Tell a story
Since everybody needs to fall in love, be the hero, villain, or curious bystander.
They used images of real people to combat their picture as the faceless financial provider.
It worked. A 327 % increase in engagement.
Popularized by Humans of New York, PayPal mixed the visual with a thought-provoking story. For PayPal’s version, people share how they use the service to enhance their personal life.
You getting inspired so far? Good. Let’s keep going…
4. Be human
Sometimes, by just saying ‘gracias’.
As you probably know, Wikipedia relies on charitable donations.
They frequently thank their Twitter followers for donations.
Q: Do ever you thank your spouse for some needed words of encouragement? A co-worker for getting back to you on time? The purchasing clerk for cashing you out?
Of course, you do. Why not show up the same method online?
Social media + asking for nothing = a human touch for your enterprise.
I know, sometimes it’s just so easy. Yet we forget and neglect.
5. Be memorable
Since you really do have a personality. It doesn’t matter what the others say.
They have brought life to their brand on social media by sounding edgy and sassy.
Sassy gets attention. Here are 13 sassy brands (wonder how I could break into this list?). Quick wits and humor will get you far on social media, by making a lasting impression. Squabbles could work, too.
How will you unleash your inner sassy?
6. Promote your company culture
Because your product is only a slice of the whole.
Funeral caskets. Now that’s something tough to get interested in.
So then, do some ninja, hocus-pocus, end-around to drive attention elsewhere.
Show and tell something good about your work environment, your staff, or a proud and completed project. How about showing a slice of life at the office?
You can make a culture hashtag, like this one #HootsuiteLife.
7. Be helpful
By sharing content material that’s relevant to readers to promote your product.
The junk removal franchise posts blog posts about how life in the house is greater with less clutter.
Readers could learn how about home decor, maintenance, and renovation of how-to’s. All related topics for getting rid of old issues, to make room for new issues.
Think about this a chance to position your enterprise as an industry expert.
Blog posts are not social media posts, however, so what. It’s all about doing the heavy lifting, so your readers do not have to.
Dig deep, to assist your viewers to understand the real worth of your items.
8. Create a series
And make it epic.
Did they make a boring blender a cultural icon with the Will it Blend? video collection.
They have got videos of blenders munching on toilet flushers, yard rakes, video cameras, magnets, and Justin Bieber. All hosted by a zany, mad scientist.
Watch this iPhone get demolished!
Certainly, if they could create a prince from such a frog, you could, too.
Schedule a meeting, show this video series, brainstorm your method to model stardom.
The extra boring your product, the higher it is going to look while you costume it up good.
9. Be a showcase
So individuals can see your goods in action.
General Electric did.
GE makes jet engines for 747s (yeah, that GE, the appliance manufacturer).
They showed off how their engine powers the world’s quickest ferry on their portal. 67 MPH, carrying 1,000 passengers, and 150 cars.
The made a YouTube video, too.
That’s some serious vrooooom.
And worthy of some social attention.
10. Run a poll
Here’s a couple of them.
Something more boring than toilet paper?
However add some creative scenarios, questions, and hashtags and you have got yourself a winner.
In other words…
Dream large while on the seat (#TweetFromTheSeat)
Charmin sure does.
11. Don’t take yourself so seriously
The Gainesville Police Department does not.
Police departments are not known as the most fascinating of personalities.
Far from it. They are, serious, official, to-the-point. Makes sense when there to protect and serve.
However, whoever runs Gainesville Police Department’s social media missed that point. They utilize humor and jokes to penetrate people’s hearts.
12. Convert tragic to magic
To go from serious to meritorious.
The Worldwide Breast Cancer Organization (WBCO) did.
Fundraising is tough. You aren’t really selling something. Plus, some topics are just difficult for people to consider.
Yet some succeed anyway. Beautifully.
The WBCO did with their #KnowYourLemons campaign on Twitter and Fb, spreading awareness for breast cancer symptoms and fundraising.
Bet that hashtag and visual caught your attention.
Along with this one, too, by staying active on social media.
It sure did for the WBCO’s viewers.
They exceeded their fundraising goal by 317 %. While saving lives and spreading awareness.
And… encouraging women to check their “lemons.” Regularly
Don’t be a bore-snore with your products.
As you could see, there’s always room for a sassy, witty, truth, depth, lightness, and other backstories for your boring product.