Let continue with some ways to gain more followers on Instagram…
3. Post on Instagram at the right times
Beyond adding the suitable hashtags and utilizing the most effective filters, you should also be considering the timing of your posts to gain more followers on Instagram.
A targeted method is to research what has and has not worked for you in the past. By visiting IconoSquare’s optimization section, you may get a detailed analysis of your posting history vs. engagement. This report will also highlight the most effective times of the day and days of the week to publish.
The dark circles indicate if you often post media. The light gray circles display when your community has been interacting. The biggest light gray circles represent the most effective times for you to publish.
You may also get lots of great insight from Instagram Analytics for Business accounts free of charge, under the Followers section.
You might want to consider using a social media scheduling tool to schedule and automatically publish your posts for when your viewers are the most engaged.
4. Steal your competitor’s followers on Instagram
One of the best methods to find and gain more followers on Instagram is by seeking out your closest competitors’ Instagram accounts and engaging with their viewers. These people have already shown some level of interest in the merchandise you carry simply by following your competitors’ account.
So how do you effectively steal your opponents’ followers?
You may steal your closest competitors’ followers by engaging with them. There are several methods to engage with Instagram customers, and the more work you put in, the more followers and repeat engagement you’ll get out of it.
The three kinds of engagement on Instagram are:
- Follow a user
- Like a photo
- Comment on a photo
I ran an informal test with my enterprise account to see how my competitors’ followers responded to my marketing advances. I focused the followers of a close, local competitor. Since I know many of his followers would be local, I added my city to my profile to create a better sense of familiarity between my brand and the people I’m concentrating on.
I started by simply following 100 of my competitors’ followers. Later, I followed another 100, however, I also took the time to like one of their images. Lastly, I followed the third group of 100 and liked as well as commented on one picture from each account.
Right here were the outcomes:
- Follow: 14% follow back
- Follow + Like: 22% follow back
- Follow + Like + Comment: 34% follow back
Although they are many variables and the test was far from scientific, the outcomes were clear. The more you put in and engage with people, the more you’ll get out of it.
5. Pay for sponsored posts and product reviews
All this optimized posting to your account is great but when you really want to make an effect, you should take advantage of influencer marketing on Instagram, exposing your brand to a wider audience.
So how do you do this to gain more followers on Instagram?
First, unlike the ways above to develop your account, this one usually isn’t free. However, if done correctly, it’s good worth.
To get began, you’ll need to make a list of large accounts in your niche. For example, when you sell beauty merchandise, you’ll want to discover large accounts from beauty bloggers.
You might already be following these accounts, but if not you’ll need to seek out them. One of the best methods is to use Webstagram (mentioned earlier) and search for some of the closest hashtag keywords you uncovered at the beginning of this post. If you do a search for your keywords, not only will it show you the related keywords, but it additionally shows you the top Instagram accounts that function these keywords.
There are a few things to look for in the profiles outcomes:
- A large following—usually 20k to 200k
- An email address in the profile
If there’s an email address in the profile, it often means they’re open to sponsored posts or a shoutout in a Sponsored Story.
You’ll need to email them and ask them their sponsored post pricing. In general, I’ve discovered the average rate to be around $20-$50 per post, depending on the size of their following.
However, when you’re selling a unique and original product, you might also need to consider sending them your product to review and post. The more natural and less advertisement-like the image, the better the engagement and response usually.
You do not necessarily need influencers with a massive following, however rather ones with a high engagement fee (likes and comments relative to follower size), which many influencer marketplaces can provide.
6. Use geotags on Instagram for local discoverability
Besides hashtags, you may also make your Instagram posts and Stories discoverable by tagging your location, either the city you’re in or the venue where the picture or video was taken to get more followers on Instagram.
Locations not only have their own feed on Instagram but also their own Story similar to hashtags that you could contribute to if you use the location sticker in your own Stories.
Local businesses can get the most worth out of location tags by posting regularly to these feeds and also engaging with posts from prospective clients who’re physically in the vicinity.
7. Organize your Stories into Highlights
Whenever a potential follower lands in your profile, you have a brief span of time to convince them to follow you to get more followers on Instagram.
A method to do that is by utilizing the “Highlights” function on your profile to organize your Instagram Stories in a method that communicates what your account is about.
Since Stories have a 24-hour lifespan, Highlights can be utilized to offer them a second-life and entice others to follow you so they don’t miss out on more Stories in the future.
Use Story Highlights to:
- Make trailers that tease which your account is about
- Set up your Stories into themes (like countries you’ve visited for travel accounts)
- Explain your merchandise by photos and videos
- Promote your merchandise utilizing swipe-up hyperlinks (you want at least 10K followers and an Instagram Business account to do that with your Stories)