18 Smart Ways to Promote Your YouTube Channel (2/2)

Continue with some ways to promote your Youtube channel…

7. Advertise your YouTube channel

Run an ad campaign with AdWords for video. Don’t fret—there is no minimum advert budget, so you do not have to break the bank once you run your adverts.

18 Smart Ways to Promote Your YouTube Channel | Hootsuite Blog
Image via Entrepreneur.

And to make sure you create an advert that really resonates with your audience, YouTube’s Creator Academy has offered up some tips to guide you through the process:

  • Keep adverts short (30 to 60 seconds) and take advantage of the first 5 seconds to keep them watching.
  • Use clear calls to action (CTAs) to tell your viewers what they need to do next, such as subscribe to your YouTube channel, sign up for your email listing, or share your video.
  • Reach new audiences with placement targeting and interest category targeting.
  • Use the TrueView format to your benefit. TrueView In-display adverts appear as a thumbnail and text on YouTube watch pages in the right-hand side of a viewer’s suggested and recommended videos. This format permits you to pay a “cost-per-view.” You are only charged when a user clicks through from your advert and starts watching your video on a watch page. In-display adverts are an amazing place to promote your existing videos, however before you do, ensure they’re well-optimized.
18 Smart Ways to Promote Your YouTube Channel | Hootsuite Blog
Image via Think with Google.

8. Promote your YouTube channel on your blog

Your YouTube promotion strategy could and should go beyond the platform itself.

Create blog content that is related to your videos and embed those into your posts. You also may try including a transcription of the content to help with a search.

9. Run a contest

When it comes to engaging your viewers, there are few tactics that work as well as a contest. Everybody loves free stuff.

Incentivize audiences to subscribe to your channel with giveaways and prizes. Try making a contest kickoff video with a clear call to action (enter the contest) and share it across your other social channels.

To run a successful YouTube contest you have to your audience, offer prizes that will encourage them to take action, and have a contest promotion strategy.

10. Include a link to your YouTube channel in your email signature

While this tactic could seem overly easy, smart marketers never overlook a simple promotion opportunity.

When you include a link to your YouTube page in your email signature, every email you send has the potential to drive another visitor to your channel. And it is a subtle method to promote your channel without shoving it down anybody’s throat.

11. Create playlists

Playlists will get your viewers consuming more of your content in one sitting. With a playlist, as soon as one video ends, another starts. If one of your videos isn’t in a playlist, then a viewer could have to deliberately click on another.

On your channel page, create a custom list made up of your existing videos. Alternatively, compile a playlist using videos from other relevant creators in your industry (influencers, partners, etc.). This encourages your viewers to share these videos, if not the entire playlist.

Playlists could also help enhance search rankings as playlist titles are another chance to target keywords.

12. Promote your YouTube content on other channels and social networks

Cross-promoting is the name of the game here. As a savvy marketer, you likely take part in communities across many major social networks—and those audiences should know about the great content you are creating on YouTube.

When you use a social media management platform like Hootsuite, you could easily upload, schedule, and publish video and then share the URL across other social networks on the dashboard.

You could also use YouTube APIs to create YouTube badges for your site that show your YouTube presence and link to your YouTube channel.

13. Create Q&A videos

Run a campaign where your brand asks the viewers to send in questions, then answer their queries on video. Not only does it get viewers invested and engaged, but it also fosters a sense of community.

An awesome example of this working like a charm is a Q&A campaign that Old Spice ran several years ago.

14. Work with other brands

You do not have to go it alone on YouTube. Consider partnering up with other brands and YouTube influencers to advertise your videos. You could collaborate to create videos together, then publish the content on your respective channels and promote.

While this could be a great tactic to increase your reach and build your subscriber base, simply keep a couple of points in mind as you search for brands to work with:

  • Ensure your targets align. Do not force a relationship or fit where one does not exist. A partner brand or influencer should make sense for your organization and your targets should align.
  • Authenticity is key. No partner content should come across as a sales pitch. Keep the messaging authentic and genuine.

15. Use calls to action

As with almost any other marketing content, it is essential to include a call-to-action message with your videos. Including a CTA ensures your viewers know exactly what you want them to do next once they finish watching a video or land on your profile page.

Using CTAs is especially essential when it comes to your YouTube channel promotion efforts. Whether you want viewers to subscribe, share, or like your content, be clear and concise about the action you want them to take.

16. Use annotations

You know these little call-out boxes that pop up while a video is playing? These are annotations. And while YouTube recently announced they will be replacing annotations with end cards, that is still a function you could use on desktop versions of your YouTube videos.

Using your Video Manager settings, you could create annotations and include copy that asks viewers to subscribe to your channel, join your email listing, or click on the link to another video from your channel.

17. Use End cards/screens

Want to end your videos with a bang and make sure your viewers come back for more? End screens uses the last few seconds of a video to encourage users to further engage with your content or channel (depending on your targets). They usually point to another video from your channel or encourage subscriptions.

18 Smart Ways to Promote Your YouTube Channel | Hootsuite Blog
Image via YouTube Help.

According to YouTube, this high-impact function (which shows up on both desktop and mobile) could help accomplish the following tasks:

  • Point viewers to other videos, playlists, or channels on YouTube
  • Call for subscriptions to your channel
  • Promote your site, merchandise, and/or crowdfunding campaigns

Finish screens take up the final 5 to 20 seconds of your video. However, remember that your video has to be at least 25 seconds long to have an end screen.

18. Allow video embeds

Ensure your videos have embedding enabled so your viewers could easily share your content on their sites and blogs. That is an effective method for your brand to achieve new audiences.

How do you tell if embedding is enabled? Just hit up your Video Manager’s advanced settings, look in your “Distribution options,” and ensure the “Permit embedding” box is checked.

YouTube is an incredibly useful and highly effective social network. With the aforementioned ways, you could promote your YouTube channel in a method that not only helps your business however engages and builds your social media community.

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