If an individual “Likes” your Facebook Page, it means they’ve an curiosity in your small business and merchandise. It means they’re eager about seeing posts of their Information Feed about your small business.
Even with this opted-in “like”, nevertheless, there’s a delicate stability in promoting your business and products on Facebook. You don’t wish to be shouting about you and your merchandise on a regular basis. But, you do need to get your merchandise seen, beloved and offered. Your Followers prefer to be interacted with. They go on Fb to ‘hang around’ with associates, and get cool information about their favorite manufacturers and merchandise. How can companies like yours perceive this to make higher product posts and skyrocket their advertising and marketing success on Fb?
Listed here are 21 superior and intelligent product posts in 8 categories from the world’s most favored Facebook Pages.
You may try them too.
Questions
Questions are a good way to create conversations together with your shopper, and have interaction your Followers together with your merchandise.
There are many forms of questions you may ask on Fb. Listed below are question types, with examples:
#1: Product Choice
A product choice question asks your Followers to decide on which one they like the very best.
On this instance, Walmart makes use of “product choice questions” to entice feedback. They present photos of two decisions of merchandise, and ask Followers to comment on which they like.
That is fairly simple to do, and when you can present your merchandise in a enjoyable manner that pertains to your shopper you may have lots of successes with these kinds of questions.
Right here’s one other product choice question from Xbox . This update exhibits 4 of their video games, and asks their Followers which one they’ll be enjoying this weekend. It is a not-so-refined option to get their enthusiastic followers eager about their product, and sharing these photographs with their associates. Players could be fairly obsessed with their favorite, so sparring them off can generate lots of Facebook likes, shares and comments.
#2: Fill within the Blank
A fill within the clean put up is one other query posts that’s efficient at getting your Followers to participate in your Facebook Page, and speaking about your merchandise. Most of these posts are typically one sentence, with a clean line in your Followers to finish.
Right here’s a “fill within the blank” instance from Coca Cola, utilizing a branded picture of a coke truck. They used an instagram filter to present it a scorching summer season feeling.
One other instance of a product put up utilizing “fill within the clean” comes from Disney. On this replace, they’re advertising their pins, in a manner that resonates with their customers of this specific product. Disney pin merchants are clearly very enthusiastic about their wares: this one fill within the blank post had gotten almost 22,000 Facebook likes and near 2,400 comments in at some point.
#3: Like vs. Share
A “like vs. share” put up is a reasonably simple strategy to have interaction your client, and get a variety of likes and shares. Create a picture of two of your merchandise, and make a “like vs. share” icon. Ask your Followers to decide on their favourite product by both liking or sharing your post.
Right here’s an instance from Walmart. They’re selling their NBA t-shirts throughout the NBA finals, by asking their Followers which of the 2 groups they help. Followers ‘like’ one alternative, and ‘share’ the opposite. In simply 18 hours, this post had over 21,000 interactions with their Followers.
#4: Polls
Polls are a reasonably straightforward manner in your Followers to interact along with your Page. Polls about your merchandise get Followers speaking about your merchandise. Ask a query, and provides product decisions as choices.
On this instance, Target asks “what’s the official scent of summer season?”. The 4 selections they provide are all associated to merchandise they promote.
#5: “Caption This”
A caption post includes asking your Followers to caption a picture, or brief video, you’ve gotten posted. Use your product in your submit to get folks pondering and speaking about your wares.
Right here’s an instance from National Geographic, the place they’re asking their Fb Followers to caption a picture from a Photo Contest that they had run. In simply 47 minutes, they’d over 20,000 interactions with their Followers.
Images
Photographs are essentially the most shared and talked about posts on Facebook. Posting pictures of your product is sweet. Posting images of your product in a inventive means, associated to you shoppers’ life and motivations is best. It exhibits that you’re understanding your client slightly extra, and never simply pushing your product out to them.
Listed below are 4 kinds of themes you may combine in your images:
#6: Nationwide/ Worldwide Holidays
Incorporating photos of your product with a nationwide or worldwide celebration can generate a number of Fan engagement.
Converse, for instance, has used this tactic to advertise their American Collection of sneakers on the Memorial Day weekend:
Read more: 9 Best Facebook Contest Guidelines & Rules
#7: Product Particular Days
There’s a variety of little identified, fairly obscure worldwide days of celebration. When you discover a few of these that relate to your product, use them! Hey, you by no means know, your market area of interest simply would possibly wish to learn of them – and you may have a little bit of enjoyable selling your area of interest product to them.
Take a look at how Oreo used this with “World Milk Day”. _Yes, I’m nonetheless a bit sceptical at the present time exists too. _
Subway additionally makes use of an obscure day, “Nationwide Eat Your Veggies Day” to advertise their sandwiches:
#8: Sponsored Events
If your online business sponsors occasions, use this to publish images of it in your Fb Page, and embody photos of your merchandise.
Red Bull is sort of good at utilizing sponsored occasions to advertise their beverage. They publish their occasions from around the globe on their Fb Page too:
#9: Lookbook Picture Albums
Fb’s photograph album function helps you to add as much as 1,000 photographs per album. As a enterprise, you’d need to maintain that to a more digestible quantity. However you should utilize photograph albums to point out a theme of your merchandise. For instance, in the event you’ve simply obtained a line of a sure product for the season – present cool pictures of them in a lookbook-type album.
Zara used this formulation to create a lookbook of their newest outfits.
#10: Images That Present a Product’s Worth or Characteristic
Not each post must be one thing outlandish. Some posts can merely present a novel or attention-grabbing facet a couple of new merchandise it’s a must to provide. Take a look at how Intelused a standard-type promoting picture to point out the thinness of its Ultrabook Convertible. This one post has gotten over 264,000 likes, and over thirteen,000 shares.
Embrace Calls-to-Action (CTA’s)
A Call-to-Action can have the facility to incite motion in your shopper. Embody CTA’s in a few of your product posts to get your Followers interacting with, and in the end shopping for, your merchandise.
Lots of the examples above embrace CTA’s, to ask Followers to take a particular motion. Listed here are two more examples.
#11: Quotes with CTA’s
A optimistic quote on a meme is a well-liked submit on Facebook. Incorporate your product with inspiration, humour, or happiness with a quote. Post it with a CTA to share or like your replace.
Nutella has used this tactic to “ship a kiss to the one you’re keen on most”. The meme contains a picture of the Nutella bottle. The CTA is to share the post.
It labored, too. In simply three hours, the post had over 8,000 interactions.
#12: Videos with CTA’s
Embrace a CTA with an embedded video, to inform your Followers to observe it, after which touch upon it or share it.
Right here’s an instance from Subway. They embedded a humorous video made only for Facebook. The CTA encourages Followers to look at the video sufficient to comment on their favorite line from the dialogue.
Share Product Info
Shoppers like to be told about merchandise. Most consumers get their product research online. Posting attention-grabbing info associated to and about your product may be an effective way to get your product recognized.
While you’re sharing product info on Fb, you actually wish to maintain the content material visually interesting, entertaining and easy.
Listed below are two examples of posts that efficiently share info in a Facebook type of manner.
#13: How your Product is Made
Present how your product is made, and do in a really visually interesting method.
Take a look at how Starbucks has proven photos of its espresso product, in various phases of its improvement. It reveals it from bean to being packed, pulled and poured. This put up has been interacted with over 128,000 Followers.
#14: Trivia
Sharing small bits of trivia is a good way to get your posts favored, shared and commented on, by Facebook. Post a sentence or two of trivia about your product, or one thing associated to your product, and embody a visually interesting picture.
On this instance, Intel posted trivia about lobsters and associated it again to their emblem. It was appreciated by greater than 264,000 folks.
Read more: How to Balance Content & Video Marketing