Continuing with Part.1, we will explore last 7 methods to promote your product effectively on Facebook:
Videos
Videos are one other interactive option to interact your Followers along with your product. It’s finest to embed them straight onto your Facebook page, so your Followers don’t have to go away the positioning to observe.
There are numerous sorts of videos you possibly can post. Listed below are two sorts that get lots of traction:
#15: Unique/ Behind the Scenes Videos
Submit movies that give your Followers unique protection of an elite occasion that showcases your product. Or give your Followers video entry to a behind the scenes take a look at your organization merchandise by way of a brief video.
On this instance, Burberry posted a highlighted video of its invite solely menswear trend present. In simply someday, it acquired over 9,000 interactions. It reveals its menswear product in tune with its business, by preserving it elite, but obtainable.
#16: Humorous Videos
Humour goes a good distance on Fb. If it really works together with your merchandise, making and posting brief, humorous videos can market your product properly.
Take a look at this sort of ridiculous submit by PlayStation. The video is titled “PS4 Tutorial Video: Tips on how to share video games with your mates”. It’s 22 seconds lengthy. You’ll be able to’t see it on this picture, however primarily, it begins out fairly severe about tips on how to share video games. Then, it goes to Step 1. What’s Step 1? Hand the bodily sport to your buddy. You’ve shared it. The video has had near 7,000 shares.
Contests and Promotions
Social promotions like group deals, sweepstakes and vote contests are an incredible approach to market your merchandise and get folks sharing about them. When a shopper enters your contest, many third get together apps will ship out an auto-publish to your entrants Facebook timeline. It will present up of their mates’ News Feeds, with a call-to-action for his or her mates to enter too.
Listed here are three kinds of Social Promotions via which you might promote your product:
#17: Vote Contest
A vote contest will get your members to vote on their most well-liked alternative of your choices. It may be utilized in some ways to market your product. Make the voting decisions a spread of your merchandise, and provide a product associated prize.
On this instance, Kit Kat asks their contestants to vote on their favourite new chunky flavours. Prizes embrace a visit for four, and 200 different nice prizes. This not solely markets their new product, nevertheless it does so in a really interactive and fascinating approach.
Read more: 5 Marketing Automation Ideas: What to do with Your Contest Leads
#18: Sweepstakes
Sweepstakes on Fb provide the alternative to market your product socially, and generate pleasure about profitable one thing out of your firm.
On this instance, Skittlesis giving freely the possibility to win a Skittle bean bag chair, and different product associated prizes. The sweepstakes is run completely on Fb, and promotes the sweet of their posting concerning the sweepstakes.
#19: Social Coupons and Deals
Who would not like an awesome deal? Whenever you run coupons and group deals in your Fb Page, you possibly can generate numerous interactions along with your posts about it. Embody photographs of your merchandise that you’re providing your offers on. If you happen to supply a bunch deal, you encourage sharing, as you’ll be able to arrange the variety of entrants wanted for the group deal to occur. In case your deal is an efficient one, your Followers might be wanting to share this with their buddies.
On this instance, Target is selling their new web site for coupons and offers. The Fb submit is stuffed with their merchandise, to entice their shoppers to go to and work together.
Hashtags
Simply final week, Fb launched hashtags to posts. Should you don’t know what a hashtag is by now – it’s basically a phrase or two behind a # that makes a standard dialogue topic. They’ve been frequent practise on websites like Twitter and Tumblr for a few years.
Together with hashtags in your posts makes them just a little more accessible, for a selected class. It may possibly additionally generate much more interplay with different Pages and Followers all through all of Facebook – not simply with Followers in your web site.
There are a variety of how you should utilize hashtags to advertise your product. Listed below are two examples from firms who’ve already embraced this new pattern.
#20: Brand Identify #hashtags
A method to make use of hashtags to advertise your product associated posts is to easily hashtag your organization title. This works nicely to get each your organization title shared, in addition to your product pictures.
Try how Mercedes Benz has built-in this new tactic of their Fb posts:
While you click on on the #MercedesBenz hashtag, it takes you to a streaming pop-up of all of the posts on Fb utilizing this hashtag:
#21: Sponsored Events #hashtags
You should use hashtags about occasions associated to your product. If you’re sponsoring an occasion, embrace it in your posts on Fb. Be sure your hashtagged posts have a picture of your merchandise too – it’s an effective way to get them seen inside your occasion you’re paying for.
On this instance, Monster Energy is utilizing the #Drift3 and #Driftocalypse hashtags. This connects their Fb posts to a bigger viewers than simply their Fb Followers. They may have accomplished more to incorporate a picture of their power drink within the post photograph, although.
Once you click on on #Drift3, this pop-up is proven. This can be a nice instance of how utilizing hashtags can join you with different Pages and potential Followers and shoppers:
Conclusion
So there you have got it, 21 varieties of merchandise posts from the biggest manufacturers on Fb. They’re massively profitable, and if you happen to strive them out, you possibly can be too.
What do you suppose? What strategies do you utilize to get your merchandise interacted with? Inform us about your product submit megahits.
Read more: How to Discover Social Media Insights About Your Competitors