3 Twitter Tools to Enhance Your Marketing

Are you searching for instruments to assist better handle your Twitter presence?

Managing your Twitter presence alongside together with your different on-line networks could be tough when you have restricted assets.

On this article, you’ll uncover three tools to make your fundamental Twitter marketing tasks easier.

#1: Handle and Analyze Your Community with SocialBro

Each enterprise wants a minimum of one administration device to handle its Twitter presence, and there are lots of glorious Twitter administration instruments to select from.

SocialBro is one in every of my favorites, due to the superb options it offers.


SocialBro lets you not solely handle your Twitter account, but it surely additionally offers you with helpful data you need to use on your social media strategy.

Listed here are some examples of how one can use this cool Twitter instrument.

Target your enterprise niche

Once you begin to construct a neighborhood, you’ll need to be sure to comply with the suitable individuals. SocialBro helps you discover your target market via a operate referred to as Discover Twitter Users.

This function works with filters and search choices to provide the knowledge you might want to discover your related viewers.


You possibly can filter your search primarily based on time zone, language, verified/non-verified customers, public/non-public profiles, profiles with or with out URL and profiles with or with out personalized avatar.

After that, you’ll be able to prepare the searches by doing a second filter based mostly on influencer rating, followers, variety of followers, following, lists they’re in, followers/associates ratio and more.

This helps slim your search outcomes to search out related Twitter customers to comply with. And that is useful as you may usually create a extra dynamic neighborhood whenever you use extra particular concentrating on.

You’ll wish to use these outcomes to create lists to maintain observe of the folks you’re involved in. For instance, you may create Twitter lists for purchasers, influencers, trade thought leaders and rivals to comply with their conversations simply.

One other option to discover related followers is to make use of the Monitor a Hashtag characteristic. It’s a good way to maintain tabs on folks related to your online business and comply with their conversations on Twitter.

Right here’s an instance of a search on #blogchat, a Twitter neighborhood that actively discusses subjects on running a blog each week.


With the Monitor a Hashtag function, you’re in a position to see who has used the hashtag, customers who’ve adopted you, customers who haven’t adopted you and customers whom you’re following and aren’t following you again.

You’ll be able to select to have interaction with the individuals who aren’t following you. And while you get to know them, they’re extra more likely to observe you again. It is a nice option to construct your Twitter neighborhood with individuals who share related pursuits.

Twitter is all about social commentary, so take heed to conversations to outline the group your small business wants on Twitter.

Analyze your rivals

SocialBro permits you to analyze any account you’re concerned about. This operate is good to:

  • Keep watch over a competitor’s Twitter account and examine it with yours.
  • Analyze its evolution to see who they just lately adopted, frequent followers, who you haven’t adopted and more.
  • Sustain with their social media technique and it could spotlight areas the place you can modify your technique.

Your online business most definitely targets the identical viewers as your opponents. With SocialBro, you’re in a position to make use of the filters talked about above to zoom into your opponents’ followers, shortly analyze their followers and decide whether or not they’re related to your neighborhood.

You possibly can resolve to observe your rivals’ followers or just create a Twitter listing of their followers and interact with them sooner or later.

Discover your greatest time to tweet

It’s vital to maximise your time on Twitter. SocialBro has a characteristic that allows you to know when your followers are on-line and discover the optimum occasions to interact with them.


SocialBro is a superb software that can assist you have interaction together with your neighborhood. It provides you the power to go looking each inside your neighborhood and all through all the Twitter platform utilizing quite a lot of search standards.

One other advantage of utilizing SocialBro is that it may be built-in with Buffer, the following instrument I talk about.

Different alternate options to SocialBro for Twitter administration are SocialEngage, Sprout Social,HootSuite and TweetDeck.

#2: Make it Straightforward to Schedule With Buffer

Along with a Twitter administration software, each enterprise wants a scheduling software. Though many Twitter administration instruments include scheduling options, none of them can evaluate with one of many easiest Twitter scheduling instruments out there, Buffer.

Buffer makes it straightforward to schedule your tweets. All it’s a must to do is pre-set the date and time of your posting schedule ONCE and also you’re finished. You’re capable of area out your tweets to keep away from spamming your followers.

Want to determine the most effective time to schedule your tweets on Buffer? I recommend you useTweriod or SocialBro for this. When you’ve set your timing, the arduous work is completed.

So as to add a publish or a tweet to your account is straightforward—you may both use their Google Chrome extension, their iPhone app and even the Buffer share button installed on many websites.


Here’s easy methods to Buffer an article

After you discover an article to share and click on on the Buffer button, a pop-up just like the one under seems.


All you must do is choose the account you wish to use, change the textual content if you wish to and click on Add to Buffer.

You’re executed! Your Buffer is now set to tweet based mostly on the times you set earlier.

Buffer additionally provides analytics to search out out in case you’re getting one of the best out of your tweets.


You will get statistics based mostly on the variety of clicks, retweets, mentions and favorites all from their web site or on their iPhone app.

#3: Handle Your Twitter Account With Tweepi

Tweepi is a superb further instrument for small companies. You need to use Tweepi to handle and develop your Twitter followers.

Tweepi is kind of easy. It means that you can unfollow inactive customers, add new followers and simply comply with again the individuals following you on Twitter.

You may kind Twitter customers based mostly on followers, tweets, final tweet and Klout score. This info is introduced in a straightforward-to-learn format.

It’s straightforward to establish inactive followers and unfollow them. That is necessary to maintain your Twitter neighborhood related to your objectives.


One of many options that I like to make use of is the Observe Followers operate. Because the identify suggests, you’ll be able to simply observe the followers of any account you select. For instance, this implies you’ll be able to comply with the people who find themselves following your rivals on Twitter.

Learn how to use the Comply with Followers operate on Tweepi

All you need to do is insert the Twitter account you want to observe. You possibly can select the Twitter account for any of your rivals, influential customers or extremely energetic accounts. Then merely click on Start Following.


Subsequent, Tweepi offers you a listing of 20 customers who just lately adopted the account and you’ll select from there.


I prefer to kind the outcomes on this record by Last Tweet and observe those that have an actual photograph of an individual of their profile. You’ll need to watch out to avoid following companies that use Twitter for the only objective of selling their merchandise.

When you’ve chosen the individuals you need to observe, merely click on Follow and also you’re executed.

Select Your Twitter Instruments

There are lots of helpful Twitter instruments, however these three are an ideal place to begin your Twitter advertising. As you progress ahead, select further instruments that greatest suit your social media targets.

Read more: The 5 Most Common Facebook Post Mistakes

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