How to Use Video to Boost Engagement on Facebook

There are not less than 3 billion video views a day on Facebook.

Take into consideration that for a minute, three billion! That quantity is insane.

Now, let’s have a look at one other truth: Socialbakers stories that, “the average video post is seen greater than twice as usually” compared to another kind of submit.

In case you don’t consider me, submit a random video to your Facebook Page and see its natural attain skyrocket, and/or learn this submit and belief that I’m supplying you with the proper info.

On this article I’ll be sharing our – the BMP groups’ – expertise with utilizing movies in our posts over the previous month.

Our First Facebook Video Post

Let me take you again to February 7, 2015 after we had been having our weekly content material assembly to brainstorm methods to make you, our pretty readers, more engaged. I had an ‘aha’ second and thought it will be cool to start out including movies to our articles.

I added the video to my article but additionally included it once I shared the article on the Wishpond Facebook Page.

This’s what the post regarded like:


I used to be blown away with the outcomes. Wishpond’s natural attain for video was double that of textual content solely, triple that of image posts, and quadruple what we have been getting for hyperlinks.

I couldn’t consider my eyes.

My first thought was, “this could’t be proper, there should be one thing occurring with Facebook’s algorithm, this was only a mistake that slipped by means of,” however then we tried it once more with a video from Claire, and one other from James.

Similar factor.

This’s a behind the scenes take a look at how that preliminary post carried out:

Facebook Video Post

To provide a good warning, a video will rely as ‘considered’ if somebody watches it for 3 seconds or more. Because of this though it seems that lots of people ‘considered’ my video, they might have been scrolling too slowly and didn’t imply to ‘watch’ it per-se (because it’s auto-play).

Nonetheless, simply because there have been some those who didn’t imply to look at it doesn’t dilute the truth that individuals additionally completely did. The typical watch time was 13 seconds and no less than fifty two folks watched the entire thing.

Moreover, the hyperlink above the video obtained eleven clicks, a quantity greater than every other submit we’ve created since natural attain decreased initially of January.

Facebook Video Post

Solely 214 individuals have been reached and a mere two folks clicked on the hyperlink I posted.

Read more: Buying Facebook Likes: The Pros and Cons

Our most up-to-date Facebook Video Post

The latest video post was for 13 Facebook Ads We Got That Were Right on the Money (and Why). Do you assume the natural attain on this submit elevated or decreased?

It stayed precisely the identical and didn’t impact the attain of any of our different posts.

This’s what occurred the final time we created a video put up:

Facebook Video Post

Though we discovered that (once more) nearly all of viewer visitors dropped off comparatively early, we nonetheless had 10 folks click on by means of on the hyperlink. Plus we reached 748 folks! On the very least we’re creating model consciousness for these individuals who ‘Liked’ our page and should have forgotten about us.

My tackle creating video posts on Facebook (Within the type of FAQ)

1.) Do you have to use videos in your post?


Once you publish a video, even when nearly all of individuals aren’t really watching the whole factor, the post will inevitably attain more folks. It doesn’t matter what, you’ll be reaching extra individuals who really need to have interaction along with your content material even when this implies reaching individuals who don’t.

2.) Must you solely publish videos on Facebook?


Simply because video posts have a better natural attain doesn’t imply that it’s best to solely publish videos.

All the level of Facebook rewarding video posts within the first place is that individuals had been placing an overemphasis on picture sharing. Don’t create the identical sort of factor with movies. Like something, you’ll at all times get a greater outcome when you do one thing carefully.

This implies sharing every kind useful content material (like slideshares, infographics, and podcasts) with completely different posting codecs.

3.) Is it tough to make a video?

Tough? Not significantly. Simple? Probably not that, both.

Creating high quality movies take time. We don’t just report, post and say: “alright, it’s good to go.” We’ve got a mindfully thought out step-by-step course of to observe so we solely ship you the most effective videos.

To present you a greater thought, that is how a video will get to our Fb Page:

  • Come up with an thought for an article
  • Analysis and write the article
  • Write a script for the video
  • Take a number of cuts on account of roaring bouts of laughter, saying the flawed factor, or getting too excited
  • Edit the video
  • Embed the video within the code of our article
  • Add it to Facebook

Intense? And this doesn’t even embrace the truth that we’re fortunate sufficient to have entry to modifying software program, a microphone, digicam and (if we’d like it) a inexperienced display and studio.

That stated, when you’re all in favour of testing video posts for your self, you’ll be able to create one thing fairly superior with simply your smartphone.

4.) Do you propose on testing out several types of videos?


In case you had been considering that our movies aren’t the best (but) we’re nonetheless new to the online game. We’re taking part in round with what works greatest and making an attempt all the things we are able to to spice up our engagement.

Testing out various things in our videos:

  • The size of our movies: Presently they run between 15 and 30 seconds however we’d strive making them longer (or shorter).
  • The visible enchantment of our movies: We’ve tried out utilizing a inexperienced display screen and a background of the workplace. Maybe we’ll check including in several visuals from our articles, graphs, landing pages and so forth.
  • The precise content material inside the movies: One of many first feedback I acquired on my video was that they needed to have extra details about the article. I requested what that meant they usually responded that they wished more content material from my article. That is one thing we’re positively going to check.


I’m enthusiastic about this transformation, and I for one am going to benefit from it and hope you might be too.

Have you ever began posting movies to extend engagement in your Fb Page? Have you ever seen comparable outcomes or one thing totally different?

Read more: Social Media Marketing Plans Without the #FAIL

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