4 Ways to Use Twitter Video for Your Business

Last Updated on July 16th, 2016 at 6:51 pm

Have you ever heard about Twitter’s new video feature?

Do you wish to understand how you need to use it to your benefit?

Video is an effective way to inform your story, join along with your viewers and develop your Twitter following.

On this article you’ll uncover 4 methods to use Twitter video for your enterprise.

#1: Reply to Tweets With Video

Have you ever thought of replying to tweets through video? This is a superb alternative on your followers to get to know the folks behind your brand, which is necessary while you’re attempting to attach on a private stage.

Video is an easy means to answer your viewers, and it’s much more partaking than a easy tweet could be.


When TeamGB determined to host a Twitter chat, they included video replies. They requested their followers to tweet in questions and received a well known sports activities character to answer these questions through video.

If you wish to host your personal Twitter chat, keep in mind to incorporate a novel hashtag so your viewers can simply observe and be part of the enjoyable.

#2: Share Real-Time Events

Manufacturers are utilizing Twitter video to cover occasions as they’re taking place. Twitter video drums up more interactivity by involving followers within the huge event if they will’t be there. Plus, Twitter video stands out within the fast-moving Twitter feed so you possibly can garner more consideration.

When Tide attended Mercedes-Benz Fashion Week, they teamed up with a preferred trend stylist to create a Twitter video.


The video labored rather well for them. Not solely did it relate to their product, but additionally since folks have been live-tweeting in regards to the event, the promotion was completely timed to hit an enormous following.

Twitter video works equally nicely in case you’re holding your individual event and wish to achieve extra publicity. Seize a fast video and share it along with your followers to maintain folks linked to your brand.

#3: Promote and Educate

Sharing content material aside from your personal is beneficial and enjoyable on your viewers. Nonetheless, that doesn’t imply you possibly can’t create promotional videos—so long as they’re achieved effectively.

McDonald’s is an effective instance. The content material they create is enjoyable and interesting and consists of their merchandise as the middle of each story they inform. It’s sensible, progressive and playful, and helps to considerably enhance their shares and follows.

Read more: Why Social Media Listening is Key to Your Marketing Strategy


An alternative choice is to create instructional content material in a visually fascinating method—92% of marketers imagine the aim of a video needs to be to tell or educate.

Simple Skincare has been placing this into apply by creating instructional Twitter movies which are conversational, informative and enjoyable to look at.


Whether or not you need to inform a narrative that’s enjoyable, instructional or company, video is an important tool to make use of as a result of folks reply properly to visuals. Actually, research present that visuals drive as much as 180% more engagement.

#4: Ask for User-Generated Content material

The beauty of Twitter video is that anybody with a smartphone can add his or her personal video. Why not ask customers to contribute a video? Or you can run a contest that encourages user-generated content material.

Take into consideration what you need the topic of the video content material to be and begin selling your request. Would you like a easy, enjoyable video or would you like your followers to incorporate your merchandise? Allow them to know, particularly if the video is a situation for getting into a contest.

GoPro commonly asks followers to ship in movies and shares a video of the day with followers.


You should definitely give folks a singular hashtag to make use of after they share their Twitter videoso you’ll be able to simply discover and observe them, in addition to promote the hashtag throughout audiences to extend your followers and increase your model consciousness.

Measure the Response

The brand new Twitter Engagement characteristic is a good profit when posting Twitter videos.

The choice is on the market in your profile and allows you to view the metrics of each tweet you ship. Now you may see what number of views your video bought, how many individuals engaged with it and whether or not it had any retweets.


When you recognize what individuals are responding to, you possibly can embrace these parts in future movies. You too can simply decide the most effective time to post based mostly on the interplay with present and previous movies.

As you possibly can see, manufacturers have already began to get artistic with Twitter video, so why not be a part of the enjoyable? With one other nice solution to launch actual-time, enjoyable content material, Twitter’s new Video function can assist you achieve more publicity and construct your fan base.

Read more: 11 Ways to Repost Your Content for Maximum Impact

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