Content material advertising and marketing is scorching information for immediately’s digital entrepreneurs. Consultants are calling content material advertising and marketing “the brand new search engine marketing,” and with good cause – for search engines like google, particularly Google, contextual relevance has develop into probably the most influential algorithm as engines like google search to refine outcomes based on the content material that’s most useful for customers.
However content material advertising and marketing can be onerous work. It may be difficult to give you sufficient constant, distinctive and top quality content material to maintain your corporation rankings excessive and your guests engaged and returning for extra. Fortuitously, there are various methods you should utilize your present content material to generate new content material and seize a wider viewers.
Right here’s how one can repurpose your content material to benefit from your high quality items and ramp up your content material advertising and marketing efforts.
For those who’ve been running a blog or producing a gradual stream of articles for awhile, you in all probability have sufficient materials for an ebook (or two, or three). Compile associated articles or posts into an extended doc, add an introduction, a conclusion, and any transitions required, and also you’ll have an incredible piece of downloadable content material.
You should utilize these compiled ebooks as an incentive to join your mailing checklist, as a bonus for purchasers, or just as a handy piece of content material to your current readers. It additionally offers you with a brand new option to achieve more visibility by placing further content material into circulation.
2. Make an e book into articles or blog posts
This technique additionally works the opposite means round. You probably have an e book that you just’ve written or commissioned, you possibly can break it up by sections or chapters—and also you’ll have weeks or months of recent content material in your weblog or syndicated articles. You too can put up snippets out of your e book sections on social media to entice customers, with hyperlinks main again to your website or blog.
3. Make social media posts into pictures
Pictures have considerably increased click on-throughs and conversion charges than textual content, so why not recycle a few of these nice social media posts into the next performing format? Discover a number of the greatest quotes you’ve used up to now together with inspirational quotes, these out of your firm or these by somebody in your business and use a web based picture quote generator like Quozio, Chisel, or QuotesCover to create a singular picture to share.
4. Make white papers into articles
Like ebooks, white papers are lengthy-format content material that may provide quite a lot of repurposing choices. You need to use sections of a white paper as articles or blog posts and have a prepared-made provide of contemporary content material that retains guests—and serps—pleased.
5. Make movies into blog posts
Video content material advertising and marketing is a method that’s rising in recognition. However whereas there’s been a gradual improve in on-line video consumption, there are nonetheless fairly just a few individuals who want to not watch videos. You possibly can attain a wider viewers by writing a compelling abstract of the data offered in your movies—and add to your provide of articles or weblog posts.
6. Make ebooks or white papers into infographics
Infographics are like pictures on steroids, and this format typically sees numerous on-line and social sharing. You should use an informative white paper or e-book, or perhaps a lengthy weblog put up, to create a enjoyable and fascinating infographic that your viewers will like to share. Attempt among the free on-line infographic turbines to get began, akin to easel.ly or Piktochart.
7. Make lengthy content material into e-mail programs
Received an informative how-to e book or a set of associated, tutorial weblog posts? Create a straightforward and handy e-course to develop your e-mail subscriber lists and improve visibility. Break up your book (or arrange your blog posts) into logical segments, and use an autoresponder to ship every session to new subscribers at timed intervals, alongside together with your advertising and marketing message and call-to-action on the finish of every session.
8. Make blog posts or articles into podcasts
Audio content material is a quick rising medium—as more individuals have much less time to learn, they’re turning to audio that they will hearken to from their cellular units. If you happen to or somebody at your organization is snug studying aloud and has a transparent talking voice, you’ll be able to create a podcasting sequence utilizing your current content material. An 800-phrase article takes about 6 minutes to learn, which is a good bite-sized size for audiences.
Archive your podcast information in your firm web site for handy entry. You can even submit audio information or hyperlinks to your archive in your social media channels for elevated visibility.
9. Make textual content or PowerPoint content material into SlideShare shows
SlideShare is a social community that’s targeted on visible slideshows. While you add shows to SlideShare, along with gaining publicity to viewers, you can too share them by way of your social media channels and provides your viewers one other format to eat your content material. It’s simple to create shows on SlideShare with current content material—merely break into digestible sections, add background pictures, and publish to the positioning.
10. Make blog posts into e-mail newsletters
Informative, participating newsletters are an effective way to maintain your organization high-of-thoughts together with your clients. They’re additionally handy in your viewers, since they received’t have to recollect to test in in your blog for brand new content material—they’ll obtain it immediately of their inbox.
11. Make buyer testimonials into multi-objective content material
Many corporations show buyer testimonials on their web site, however you are able to do more with these golden quotes out of your joyful prospects. With the testimonial writers’ permission, you may create picture quotes, submit the testimonials on social media, develop case research (which might then be additional repurposed), create a “from our clients” part in your e mail publication, and far more.